Japan – Dentsu Inc. and Dentsu Anime Solutions Inc. have launched a new global brand, “dentsu anime solutions (das),” aimed at driving the overseas expansion and commercial growth of Japanese anime content.
The newly introduced ‘das’ brand is set to support the global growth of Japan’s anime industry and the business strategies of clients across North America, China, and Southeast Asia. It will offer anime-focused marketing solutions tailored to each region, contributing to both the international reach of Japanese companies and the business development of local partners.
The launch comes amid rapid global growth of the Japanese anime market, spurred by the widespread availability of streaming platforms. In response to this trend, dentsu is expanding its presence in the sports and entertainment domain, with the establishment of ‘das’ as a key initiative, alongside the development of regional operating hubs.
Dentsu has previously delivered anime-led marketing services through its Entertainment Business Centre, alongside producing original content and managing anime-related ventures. In 2022, it launched Manga Anime Growth Partners, an internal cross-departmental team to address the growing global demand for Japanese anime and manga. Dentsu Anime Solutions Inc. was later established in 2023 to focus on anime licensing and has worked closely with Dentsu Inc. since.
The ‘das’ brand brings together dentsu’s in-house anime experts and industry partners, drawing from years of marketing and promotional experience both domestically and abroad. This includes collaborations with global players such as Roblox Corporation, known for its immersive social gaming platform.
Through its three overseas hubs, ‘das’ will deliver integrated, anime-centric marketing strategies designed to support the regional promotion of Japanese anime and enhance the overseas visibility of client businesses.
The overseas hubs under the ‘das’ brand include dentsu anime solutions USA in North America, led by Sei Matsumoto, representative director and president of Dentsu Anime Solutions Inc.; dentsu anime solutions China, headed by Meng Xiaoxiao, managing director of DENTSU TEC IMAGINATION (Shanghai) Co., Ltd.; and dentsu anime solutions SEA in Southeast Asia, with leadership details to be announced.
In their official press release, dentsu said, “Going forward, we will work to further enhance and expand the sports and entertainment business domain in cooperation with all hubs and businesses in dentsu’s global network. Through the provision of “das” branded marketing solutions, dentsu will contribute to the global expansion of the anime industry and the growth strategies of its clients.”
