Denver NWSL announced their name, brand, colors and logo on Tuesday — opting for Denver Summit FC.
The moniker was not among the six choices the team had held a public vote on in February for the newest NWSL franchise. However, there is a very similar name with the state likely being swapped for the city as a show of faith about where some of the funds for their eventual permanent home are coming from.
Here were the six choices fans had voted on:
Denver Peak FC
Colorado 14ers FC
Colorado Summit FC
Denver Elevate FC
Denver FC
Denver Gold FC
The team says the most first-place votes in the “Name The Club fan vote” were for the Summit, generating over 15,000 votes. The contest was held earlier this year, just a few weeks after the club was officially introduced as the National Women’s Soccer League’s (NWSL) 16th franchise in January.
“We are excited to firmly place Denver Summit FC in Denver’s storied sports lexicon,” Denver Summit FC Controlling Owner Rob Cohen said in a news release. “Coloradans are passionate about the outdoors, so it was always our vision that the crest should depict our natural surroundings. Our elevation offers us a distinct home field advantage, and our goal is to build a club that is always pursuing excellence on and off the field. Much like the picturesque Rocky Mountains, our charge is to stand apart while always reaching for new heights.”
The logo was designed by Matthew Wolff, with each element created for a purpose. The club says, “the badge reflects the landscapes of Colorado, the values of the community, and the identity of the club. It stands for elevation, ambition, and connection.”
The Summit explain the following about the club’s branding in a news release:
Shield
The traditional shield shape honors the history of football crests around the world and speaks to Colorado’s legacy of developing top-level soccer talent. The shape reflects the club’s strength, pride, and long-standing commitment to the game.
Red Sky
The warm red sky captures the dramatic sunsets seen across Colorado. The sandstone color is a nod to the iconic red rock formations found throughout the state, where towering sandstone walls formed from layered Fountain Formation rocks to create the signature red hue.
Sun
Colorado locals often say the state gets 300 days of sunshine each year. Whether or not that number is exact, the sun stands for the energy, optimism, and sense of possibility that comes with life in Colorado.
Mountains
The mountains are a central part of life in Colorado, and they anchor the Denver Summit crest visually and symbolically. The peak is angled at 26 degrees as a reference to the club’s inaugural season in 2026. The green and white palette reflects the iconic colors found on Colorado’s traditional license plate.
Denver Summit
The name Summit was the overwhelming favorite during the club’s fan-led naming process. It suggests aspiration, unity, and elevation. The custom font is based on the jobbing typeface commonly used during the era of western expansion, tying the identity of the club to the region’s pioneering history and independent spirit.
- NOTE: This name was already in use by Colorado’s professional ultimate frisbee franchise, which will rebrand ahead of the 2026 season. They actually have a playoff game against Oakland on Saturday.
Football Club
The use of “Football Club” reflects a desire to be recognized on a global stage. It positions the club as part of the world’s game and signals a clear intent to compete internationally with purpose and ambition.
The Summit recently began building their temporary stadium and permanent performance center in Centennial. They’ll begin play there in the spring.
The star of the show is the planned state-of-the-art, 14,500-seat stadium built in downtown Denver at the junction of Broadway and Interstate 25. That facility is hoped to be done in time for the 2028 season and has cleared its most recent hurdle with the city — though there are more to come.
The Summit will host a free brand launch party at McGregor Square on Saturday.
