Published Monday, June 1, 2026 | 12:40 p.m.
AUSTIN, Texas–(BUSINESS WIRE)–Jun 1, 2026–
Digital Brands Group, Inc. (“DBG” or the “Company”) (NASDAQ: DBGI)
,
a publicly traded company specializing in apparel and e-commerce, today announced that it has expanded its partnership with GCC, and received initial purchase orders for its $125 million U.S. Program and expanded partnership.
This expanded partnership includes apparel and soft good revenue opportunities available through GCC’s digital networks, physical installations, domestic and international events and hospitality.
“As we stated in its April 30, 2026, press release outlining the GCC partnership and the U.S. Program, we believed that our partnership with GCC represented the beginning of a broader opportunity with GCC. This belief is now a reality, and we are very excited for the programs we are developing with them,” said Hil Davis, CEO of Digital Brands Group.
Davis continued, “These additional revenue opportunities are new and incremental to the Company’s previous guidance presented in its press release from May 12, 2026. This is another growth channel where DBGI can create meaningful long term shareholder value.”
About Digital Brands Group
We offer a wide variety of apparel through numerous brands on a both direct-to-consumer and wholesale basis. We have created a business model derived from our founding as a digitally native-first vertical brand. We focus on owning the customer’s “closet share” by leveraging their data and purchase history to create personalized targeted content and looks for that specific customer cohort.
Forward-looking Statements
Certain statements included in this release are “forward-looking statements” within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting DBG and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as “will,” “anticipate,” “estimate,” “expect,” “should,” and “may” and other words and terms of similar meaning or use of future dates, however, the absence of these words or similar expressions does not mean that a statement is not forward-looking. All statements regarding DBG’s plans, objectives, projections and expectations relating to DBG’s operations or financial performance, and assumptions related thereto are forward-looking statements. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. DBG undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. Potential risks and uncertainties that could cause the actual results of operations or financial condition of DBG to differ materially from those expressed or implied by forward-looking statements include, but are not limited to: risks arising from the level of consumer demand for apparel and accessories; DBG’s ability to add and retain strategic partners and customers; disruption to DBG’s distribution system; the financial strength of DBG’s customers; fluctuations in the price, availability and quality of raw materials and contracted products; disruption and volatility in the global capital and credit markets; DBG’s response to changing fashion trends, evolving consumer preferences and changing patterns of consumer behavior; intense competition from online retailers; manufacturing and product innovation; increasing pressure on margins; DBG’s ability to implement its business strategy; DBG’s ability to grow its wholesale and direct-to-consumer businesses; retail industry changes and challenges; DBG’s and its vendors’ ability to maintain the strength and security of information technology systems; the risk that DBG’s facilities and systems and those of our third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss; DBG’s ability to properly collect, use, manage and secure consumer and employee data; stability of DBG’s manufacturing facilities and foreign suppliers; continued use by DBG’s suppliers of ethical business practices; DBG’s ability to accurately forecast demand for products; continuity of members of DBG’s management; DBG’s ability to protect trademarks and other intellectual property rights; possible goodwill and other asset impairment; DBG’s ability to execute and integrate acquisitions; changes in tax laws and liabilities; legal, regulatory, political and economic risks; adverse or unexpected weather conditions; DBG’s indebtedness and its ability to obtain financing on favorable terms, if needed, could prevent DBG from fulfilling its financial obligations; and climate change and increased focus on sustainability issues. More information on potential factors that could affect DBG’s financial results is included from time to time in DBG’s public reports filed with the SEC, including DBG’s Annual Report on Form 10-K, and Quarterly Reports on Form 10-Q, and Forms 8-K filed or furnished with the SEC.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20260601981259/en/
CONTACT: Digital Brands Group, Inc. Company Contact
Hil Davis, CEO
Email:[email protected]
KEYWORD: TEXAS UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: MANUFACTURING ONLINE RETAIL FASHION TEXTILES RETAIL
SOURCE: Digital Brands Group, Inc.
Copyright Business Wire 2026.
PUB: 06/01/2026 03:40 PM/DISC: 06/01/2026 03:40 PM
http://www.businesswire.com/news/home/20260601981259/en
