Maximum Effort Creative Executive Pierce Thiot Dead at 40

Pierce Thiot, who as the head of creative for brand and entertainment at the film, television and marketing company Maximum Effort helped launch some of the most culturally relevant brand campaigns in recent memory, has died. He was 40. Thiot died Tuesday at his home in Orem, Utah, from a pulmonary embolism, the company told The Hollywood Reporter. “Pierce Thiot…