Taylor Swift, Trademarks, and the Pursuit of a Federal Right of Publicity | Knobbe Martens

Key Takeaway: Taylor Swift’s recent trademark filings for her voice and likeness point to a growing trend among celebrities and high-profile individuals using federal trademark law—rather than relying solely on state-by-state publicity rights—to protect against AI-generated deepfakes and unauthorized digital replicas. Brand owners should review and assess whether their own identities or brand assets may be vulnerable to AI replication…