SAN FRANCISCO – Hundreds of lowriders from across the nation lined Mission Street in San Francisco on Saturday for the SF Lowrider Parade. The display of artistic, vintage gleaming chrome reflecting Hispanic culture and generations of stories was televised live on CBS for the first time as part of National Hispanic-Latino Heritage Month. The parade was followed by a “King of the Streets” hopping competition, live music and performances, and local Lowrider-themed food and drinks.
According to the press release, this landmark “Cruise with a Purpose”, honoring resilience, roots, and Latino cultural pride was put on by the San Francisco Lowrider Council in partnership with the City of San Francisco, the Mission Merchants Association and the Calle 24 Latino Cultural District.
Photos by Joyce Xi.
Participants cruise down Mission Street during the Lowrider Parade in San Francisco, Calif., on Saturday, Sept. 20, 2025. For the first time, the lowrider parade was televised as part of the National Hispanic-Latino Heritage Month. (Joyce Xi for the Bay Area News Group) George Perez, left, and his daughter Joyluna Perez, right, of San Francisco hang out of their car while participating in the Lowrider Parade in San Francisco, Calif., on Saturday, Sept. 20, 2025. (Joyce Xi for the Bay Area News Group) Krista Lee of Fremont, left, rides a motorcycle down Mission Street during the Lowrider Parade in San Francisco, Calif., on Saturday, Sept. 20, 2025. (Joyce Xi for the Bay Area News Group) Salvador Ibarra, right, guides his son, Carlo Ibarra, left, on his bike down Mission Street during the Lowrider Parade in San Francisco, Calif., on Saturday, Sept. 20, 2025. (Joyce Xi for the Bay Area News Group) Participants cruise down Mission Street during the Lowrider Parade in San Francisco, Calif., on Saturday, Sept. 20, 2025. (Joyce Xi for the Bay Area News Group) Spectators watch the the Lowrider Parade in San Francisco, Calif., on Saturday, Sept. 20, 2025. (Joyce Xi for the Bay Area News Group) Participants cruise down Mission Street during the Lowrider Parade in San Francisco, Calif., on Saturday, Sept. 20, 2025. (Joyce Xi for the Bay Area News Group) Cesar Rios of Modesto rides a mini lowrider down Mission Street during the Lowrider Parade in San Francisco, Calif., on Saturday, Sept. 20, 2025. (Joyce Xi for the Bay Area News Group) A lowrider with a “Raised in the Mission” sign displayed on the dashboard cruises down Mission Street during the Lowrider Parade in San Francisco, Calif., on Saturday, Sept. 20, 2025. (Joyce Xi for the Bay Area News Group) Spectators watch the Lowrider Parade in San Francisco, Calif., on Saturday, Sept. 20, 2025. (Joyce Xi for the Bay Area News Group) A participant in the “King of the Streets” Hopping Competition hops his low rider in San Francisco, Calif., on Saturday, Sept. 20, 2025. (Joyce Xi for the Bay Area News Group) Spectators react to the custim-built hydraulic show during the “King of the Streets” Hopping Competition after the Lowrider Parade in San Francisco, Calif., on Saturday, Sept. 20, 2025. (Joyce Xi for the Bay Area News Group)
