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Reading: Former Colorado Buffaloes Star Joins Elite Company In New Viral Campaign
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Hispanic Business TV > Sports > NCAAF > Former Colorado Buffaloes Star Joins Elite Company In New Viral Campaign
NCAAF

Former Colorado Buffaloes Star Joins Elite Company In New Viral Campaign

Ben Armendariz
Last updated: September 3, 2025 3:20 pm
Ben Armendariz
ByBen Armendariz
Ben Armendariz is a reporter for Colorado Buffaloes On SI, part of the Sports Illustrated Network. He has a diverse background in sports journalism, media, and...
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Hunter’s Legacy Extends Beyond Boulder

Former Colorado Buffaloes two-way star Travis Hunter may be preparing for life in the NFL with the Jacksonville Jaguars, but his impact on Colorado football continues to resonate.

Contents
Hunter’s Legacy Extends Beyond BoulderA Staple of College FootballVersatility on DisplayColorado’s Place in the Heisman HouseBoost for Coach Prime’s VisionLooking Ahead to the NFL

Hunter, who captured the 2025 Heisman Trophy Award after a groundbreaking season at wide receiver and cornerback, has officially joined one of the sport’s most iconic traditions — Nissan’s Heisman House campaign.

A Staple of College Football

For more than a decade, the Heisman House commercials have become a staple of the college football season.

Known for their humor, creativity, and star-studded lineups, the ads unite Heisman winners across generations in lighthearted skits that showcase their personalities off the field.

In one of Nissan’s latest spots, Hunter is shown hilariously playing Go Fish against himself — a clever nod to his rare ability to dominate as both a wide receiver and a cornerback.

Versatility on Display

The gag reflected the versatility that made Hunter one of the most electric players in college football history.

Whether it was shutting down an opponent’s top receiver or making a highlight-reel catch, Hunter repeatedly blurred the lines between positions in a way fans had never seen before — and likely won’t again.

His performance on both sides of the ball was not only historic but also instrumental in putting Colorado football back on the national map.

Colorado’s Place in the Heisman House

Now Hunter’s inclusion ensures that Colorado will have a permanent presence in one of sports’ most iconic campaigns, joining powerhouse programs such as Florida, Ohio State, and USC, which are routinely represented through their Heisman winners.

For Buffs fans, seeing Hunter take his place among college football’s top legends underscores how far the program has come since coach Deion Sanders arrived in Boulder.

Hunter’s Heisman win and subsequent inclusion in the Heisman House place him in truly elite company. Few players have managed to transcend their college careers in such a memorable way, and for Colorado, his legacy will ripple for years.

Boost for Coach Prime’s Vision

Perhaps more importantly, Hunter’s role in these commercials could provide a solid recruitment boost for “Coach Prime.”

The commercials themselves, watched by millions throughout the fall, show future players that success at Colorado can lead not only to a chance at the NFL but also to college football immortality.

It’s also the kind of exposure that reinforces Sanders’ vision of building Colorado into a nationally recognized brand — not just a football team.

Looking Ahead to the NFL

With the new season of college football officially underway, Colorado fans can take pride knowing that one of their own has become a permanent fixture in one of the sport’s most celebrated showcases.

Hunter’s next chapter will unfold in Jacksonville, where he’s already generating excitement as one of the most intriguing NFL rookies in recent memory.

The Jaguars will host the Carolina Panthers in Week 1 of the regular season on Sept. 7, where Hunter will look to replicate the magic he created in Boulder as a two-way phenom.

 

 

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ByBen Armendariz
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Ben Armendariz is a reporter for Colorado Buffaloes On SI, part of the Sports Illustrated Network. He has a diverse background in sports journalism, media, and marketing, with experience covering college football, hockey, and professional combat sports. Ben previously worked in athletic communications at the University of Colorado at Boulder and contributed to coverage of Buffs athletics through CUBuffs.com and Sko Buff Sports. A lifelong sports fan, Ben is seeking a master's degree in Sports Management from Texas A&M University and holds a bachelor's degree in Journalism with a minor in Sports Media from the University of Colorado. His passion for storytelling, in-depth analysis, and unique perspectives on sports marketing and sponsorships set his work apart. Outside of reporting, he enjoys attending Colorado Avalanche, and Denver Nuggets games, analyzing sports advertising trends, and running his online vintage retail business.

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