CHICAGO, June 16, 2025 /PRNewswire/ — Direct from the Benzinga Cannabis Capital Conference, Genuine Marketing Group Inc. (OTC: GMGZ) recently announced the Beta Launch of ZPTAG® in the Cannabis vertical, in partnership with Ignite Dispensary, marking a significant leap in cannabis transparency, compliance, and consumer engagement.
Beta testing will begin on June 20th, engaging the full supply chain within Ignite Dispensary’s Wisconsin operations. From seed origin to post-purchase verification, ZPTAG® offers a patent-pending blockchain solution and smartphone application that ensures government compliance, supply chain visibility, and brand integrity—delivering trust and confidence at every stage of the cannabis journey.
ZPTAG® builds on GMGZ’s successful Carbon Intensity (CI) pilot, providing CI scoring and monetization models for farmers and cooperatives for their environmental stewardship. With this new cannabis beta, the goal is to reward good actors in the regulated cannabis market through a secure, automated platform that authenticates each product and provides real-time access to testing, sourcing, and certification for all stakeholders, including the consumer as part of their retail shopping experience.
During the beta, a curated group of Ignite Dispensary’s Wisconsin stores will sell 9 SKUs across pre-rolls, gummies, and snack mixes, each uniquely tagged for full lifecycle tracking, including product transformations, lab results (COAs), packaging, and logistics milestones.
“We are pleased to be launching our cannabis efforts with Ignite Dispensary and working closely with our longtime partner and industry expert, Tim Frey. His attention to detail and wealth of cannabis knowledge is indispensable for GMG. I can’t think of a better way to ensure ZPTAG® delivers for the industry.” said Chuck Chastain, CEO, Genuine Marketing Group Inc.
“We are genuinely excited to be part of this new cutting-edge technology. It is a big step forward for us and for our customers. Ignite is all about quality, transparency, and helping people feel confident in the products they are using. ZPTAG® lets us take that to the next level by giving you an easy way to see exactly what you are getting and why we stand behind it. It is just one more way we are working to elevate the experience and continue building trust with our community.” said Timothy Frey, Founder, Ignite Dispensary.
Benzinga Cannabis Capital Conference Impact
The announcement, made live at the Benzinga Cannabis Capital Conference in Chicago, reflects GMGZ’s commitment to bridging cannabis innovation and consumer confidence. With hundreds of leading investors, operators, and thought leaders gathered, the ZPTAG® Cannabis Beta Launch represents a major step forward in compliance technology—ensuring that brands and retailers can compete on quality, trust, and verified transparency. GMGZ’s presence at Benzinga affirms its leadership in blockchain-backed product authentication and its role in elevating standards across cannabis, hemp, and wellness sectors.
Following this beta, GMGZ will begin expanded testing with other hemp-derived products including THC-infused seltzers, tinctures, flower, and regulated cannabis strains, with national rollout plans targeting Q4 2025 and Q1 2026.
About Ignite Dispensary:
Ignite Dispensary & Cigar is a fully licensed all-inclusive dispensary. We are committed to enhancing your lifestyle through a thoughtfully crafted selection of Hemp-derived CBD and legal THC products. Our premium cigars, tobacco, and vapor products offer a variety of options whether you’re just curious, or a connoisseur.
At Ignite, we emphasize experience and education with our mission to bring you quality products. Aesthetics are important to us. We designed our stores to have a modern ambiance and welcoming environment where everyone can enjoy shopping and make informed decisions about their overall wellness.
About Genuine Marketing Group Inc.:
Genuine Marketing Group Inc. or GMG is a retail and consumer focused marketing company that creates brand affinity and builds consumer confidence through its patent pending proprietary authentication system, ZPTAG®. Combining the user-friendly engagement of a smartphone app with the smart contracts of the blockchain, ZPTAG® authenticates products direct from the shopping aisle and at the point of purchase for the end user and consumer. GMGZ presents a unique value proposition for its industry stakeholder customers as it provides compliance, verification, and marketing through ZPTAG® direct engagement with Consumers.
More information about Genuine Marketing Group Inc. can be found at https://genuinemarketinggroup.com/
More information about Ignite Dispensary can be found at https://ignitedispensary.com/
Contact: Greg Needham
Email: [email protected]
This press release contains information that constitutes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Any such forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from any future results described within the forward-looking statements. The forward-looking information provided herein represents the Company’s estimates as of the date of the press release, and subsequent events and developments may cause the Company’s estimates to change. The Company specifically disclaims any obligation to update the forward-looking information in the future. Therefore, this forward-looking information should not be relied upon as representing the Company’s estimates of its future financial performance as of any date subsequent to the date of this press release.
SOURCE Genuine Marketing Group Inc.
