The growth of Women’s cricket has been one of the most exciting developments in modern sport. What started as a bold evolution has become a powerful movement, attracting new audiences, energising matchdays and redefining what a premium live sports experience looks like.
At Edgbaston, that growth is not only visible on the pitch, but felt throughout the hospitality experience.
In 2026, Women’s cricket will play a central role in shaping some of the most compelling hospitality offerings across the Vitality Blast and The Hundred, creating matchdays that deliver more action, more connection and more value for businesses.
A Full Double Header Hospitality Experience
For the first time, Edgbaston will offer a full hospitality experience across both Men’s and Women’s double header fixtures in the Vitality Blast and The Hundred.
With Bears Men and Women and Birmingham Phoenix Men and Women competing across nine double header matchdays in 2026, guests can now enjoy a complete day of elite cricket within one seamless hospitality package. From the first ball of the Women’s fixture through to the close of play in the Men’s match, hospitality runs throughout the day, creating a truly immersive experience.
This format delivers a rare proposition in corporate entertaining; a full day of premium hospitality paired with world-class sport, all within a single matchday.
The Exponential Rise of the Women’s Game
The momentum behind Women’s sport has been impossible to ignore, and cricket is no exception.
In 2025, Edgbaston proudly launched its first fully professional Bears Women team. In their inaugural season alone, over 10,000 fans came through the gates to show their support, a clear reflection of the appetite for the Women’s game.
Much of this growth can be traced back to the introduction of The Hundred in 2021, where Men’s and Women’s teams played alongside each other on the same matchday for the first time. This visibility has accelerated interest, particularly among younger audiences and families, creating a broader, more diverse fanbase.
The standard of Women’s cricket continues to rise. The sixes are getting bigger, the competition sharper and exciting young talent is emerging season after season. With the Women’s T20 World Cup coming to England this summer, that upward trajectory shows no signs of slowing down, adding even more relevance and excitement.
More Time Together, More Opportunity
One of the most powerful benefits of Women’s and Men’s double-header matchdays is simple. More world-class cricket, more hospitality and more time to connect.
Hospitality packages now begin ahead of the Women’s fixture and continue until after the Men’s match concludes. That means twice the cricketing action and significantly more time to enjoy the hospitality experience.
For businesses, this extended time together is invaluable. It creates space to connect with clients, reward staff, network and strengthen relationships without the pressure of a time limit. Conversations develop naturally over the course of the day, supported by shared moments and a relaxed hospitality environment.
Cricket hospitality doesn’t rush relationships. It gives them room to grow.
Energy, Inclusivity and Atmosphere
The rise of Women’s sport has brought with it a distinctive atmosphere that translates seamlessly into hospitality.
Matchdays are filled with families, a high proportion of female fans and people who simply love sport. The result is an environment that is welcoming, sociable and inclusive, while still delivering the excitement of elite competition.
This creates a relaxed buzz, one that encourages conversation and genuine connection. In hospitality spaces, that atmosphere breaks down barriers, helping discussions move beyond transactional to longer lasting relationships.
It’s a different kind of energy, but one that works exceptionally well for corporate guests.
Premium Hospitality at an Accessible Price Point
Perhaps one of the most compelling aspects of Women’s and Men’s double-header matchdays is the value they offer.
Despite delivering double the action, hospitality packages across the Vitality Blast and The Hundred start from just £120 per person. This allows businesses to access the premium nature of Edgbaston hospitality without breaking the bank.
With many packages offering and all-inclusive day out including delicious food, free flowing drinks, the best seats in the house and a range of additional benefits, it is one of the most cost-effective ways to entertain clients, reward teams or host partners in a standout sporting environment.
Book Your Hospitality Experience at Edgbaston
Show your support for Bears Women and Men and Birmingham Phoenix Women and Men in 2026 with hospitality packages on sale now.
Book early, before 30 April, to take advantage of Early Bird rates and secure your place at some of the most exciting matchdays of the summer.
To find out more, email [email protected] or call 0121 369 1994.
