September 19, 2025 (Verona, Italy) — Hellas Verona and Veronafiere are teaming up once again to showcase Italian wine excellence on the world stage. Their latest collaboration celebrates the second edition of Vinitaly.USA, the flagship event dedicated to Italian wine in the United States, taking place October 5–6, 2025, at the Navy Pier in Chicago.
To mark the occasion, the Hellas Verona players will step onto the pitch during Saturday’s Serie A match against Juventus at the Bentegodi Stadium wearing their familiar pre-match kit emblazoned with the Vinitaly.USA logo.
After the resounding success of its 2024 debut, Vinitaly.USA returns to Chicago’s Navy Pier, organized by Veronafiere–Vinitaly with ITA – Italian Trade Agency, Fiere Italiane, and the Italy-America Chamber of Commerce Midwest. The 2025 edition will welcome 250 exhibitors, including Italy’s most renowned producers and leading regional consortia.
With more than 10,000 square meters overlooking Lake Michigan, Vinitaly.USA is fast becoming a go-to platform for the international promotion of Italian wine, connecting producers with buyers, importers, distributors, and trade professionals from the U.S., Canada, Mexico, Brazil, and across Latin America.
“This initiative shows how Verona can unite two of its leading institutions, its football club and its international trade fair, to reach beyond borders,” said Federico Bricolo, President of Veronafiere. “With Hellas Verona, now under American ownership, and with Vinitaly.USA in Chicago, our city speaks to the U.S. market with one strong, collective voice. Wine and football become ambassadors for a city that, through collaborations like this one at the Bentegodi stadium on Saturday, strengthens our international identity.“
“We are delighted to once again take the field alongside Veronafiere,” added Italo Zanzi, Executive President of Hellas Verona. “This partnership gives visibility to an event that celebrates the very best of Italian excellence, with Verona and Veneto companies leading the way. For the football club, collaborations like this are welcome, as we want to stand with all those entrepreneurial initiatives that promote Verona, its people, industry, and culture, both home and away!“
About Veronafiere
People, ideas and markets meet at Veronafiere. For over 127 years, Veronafiere has been turning events into experiences, relationships into opportunities, and visions into business. Central to the city’s economy and a driver of innovation, Veronafiere is an “event factory” that designs and organizes exhibitions with a truly global reach. Vinitaly, Marmomac, Fieragricola, Fieracavalli, Samoter, Progetto Fuoco and many other exhibitions showcase the excellence of Italy’s key industries: wine, agriculture, natural stone, construction machinery and biomass heating. With operational offices in China, Brazil and the United States, and exhibitions in five countries, Veronafiere supports companies in their international growth strategies, creating long-term, sustainable value. From a city rich in history and a crossroads of trade, Veronafiere is ready to face the challenges of an ever-changing world. Because every fair is much more than an event: it’s a bridge to the future.
About wine2wine Vinitaly Business Forum
wine2wine Vinitaly Business Forum is a dynamic international wine industry forum organized by Veronafiere and held annually in Verona, Italy, since 2014. wine2wine Business Forum 2024 took place on November 4th and 5th at the Palaexpo in Veronafiere, Verona. The event is a key reference point for wine producers and wine professionals eager to develop and grow their wine business worldwide. wine2wine Business Forum provides unique opportunities to share ideas on the most important issues facing the rapidly evolving wine industry and to connect with wine professionals and experts. The forum takes place over two days and features keynote sessions, seminars, and interactive workshops which aim to equip participants with practical tools to improve their business. Speakers are renowned experts in their field and among the brightest minds in the wine world from Italy and abroad. Additional information is available at https://www.vinitaly.com/en/forum/wine2wine-business-forum/.
