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Hispanic Business TV > Entertainment > How group live-streaming thrives in China, reshapes global industry dynamics
Entertainment

How group live-streaming thrives in China, reshapes global industry dynamics

HBTV
Last updated: February 8, 2026 10:29 am
HBTV
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Under a cascade of flashing lights, a group of young girls dances to the beat as artificial rose petals gently fall. But who really controls the performance?

Viewers. With just a few taps, they send virtual gifts or cast votes to decide which song to perform, which idol stays and which is swapped out.

Meanwhile, the host keeps the energy high with live commentary, thanking viewers by reading their usernames.

In 2023, group live-streaming surged in popularity, filling the void left by the 2021 ban on idol survival shows in China.

A group of live-streaming dancers dressed in silky traditional-style costumes. Photo: YouTube

Today, it continues to thrive on Chinese short-video platforms and captures global attention.



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