We’ve all seen headlines about the multi-million dollar properties being sold in Miami. Right now, there’s a $135 million mansion in Coconut Grove listed on Zillow, and Citadel CEO Ken Griffin has been snapping up a string of expensive properties in the city, including a $100 million waterfront estate. So what’s it like to actually deal in this market? And what are the ultra-rich looking for exactly? In this episode, we speak with Dina Goldentayer, the No. 1 individual real estate agent for broker Douglas Elliman. She’s been active in the Miami area for almost two decades and has seen the market for ultra-luxury homes boom alongside her career. We talk about the difference between being a realtor who sells homes for $500,000 versus one that sells homes for $5 million, and whether billionaires are really buying houses after seeing them on TikTok. This transcript has been lightly edited for clarity.
Key Insights from the pod:
Who are the buyers of ultra-luxury homes? — 5:19
The attraction of redomiciling in Miami — 7:34
What the ultra-rich are looking for in a home — 9:13
Dina Goldentayer’s career — 11:06
What being a luxury real estate broker is like — 12:05
How Dina gets listings — 13:32
Setting prices in ultra-luxury homes — 16:11
The Citadel effect in Miami real estate — 17:47
Schools, doctors and other services in Miami — 20:48
Recent trends in Miami home prices — 22:47
The impact of Sitzer-Burnett on realtors — 25:09
The importance of cultural events — 28:11
Selling real estate through social media — 31:14
Pricing people out of Miami — 34:12
The next big thing in Miami top-end real estate — 36:39
