The Las Vegas Raiders NFL team has signed ticketing technology company Victory Live as an official data and analytics partner.
Through the partnership, Victory Live will provide the Raiders with insights and analytics in a bid to enhance its business intelligence operations, support technology-driven decision making, and inform strategic planning.
“We are proud to welcome Victory Live to the Raiders family of partners,” said Raiders’ vice-president of revenue planning and analytics, Jonathan Martinez.
“Their expertise in ticketing data and analytics aligns perfectly with our commitment to leveraging technology to enhance the Raiders’ business operations.”
The partnership will also include brand visibility for Victory Live including LED signage inside Allegiant Stadium, and digital integrations on Raiders media channels.
Additionally, the company will receive broadcast placements during Raiders television programming and rotating exposure on the I-15 highway marquee.
“The Raiders are one of the most recognised and respected brands in global sports, with a fan base that extends well beyond the United States,” said Travis Underwood, Victory Live’s senior vice-president of partnerships.
“We are proud to bring our technology and expertise to support their operation and help advance the analytics that drive the Raiders’ business.”
Victory Live acquired ticketing and dynamic pricing platform Logitix in October last year.
