Published Monday, June 8, 2026 | 1 a.m.
PARIS–(BUSINESS WIRE)–Jun 8, 2026–
Reply
[EXM, STAR: REY] is taking part in
VivaTech 2026
, Europe’s largest innovation and technology event, held from June 17 to 20 at Paris Expo Porte de Versailles. At the event, Reply will showcase its latest innovations around AI for
software
engineering, AI-powered
experiences
,
data
and AI, and
industrial
AI.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20260608667672/en/
At VivaTech 2026 Reply will showcase its latest innovations around AI for software engineering, AI-powered experiences, data and AI, and industrial AI.
Industries are being reshaped by AI, autonomous agents, robotics and new digital experiences. From strategy to execution, Reply helps companies move beyond experimentation and innovative ideas into concrete business value. Visitors can meet Reply in
Hall 7.1, booth 1G12
, and explore how, through real use cases, scalable solutions and live demonstrations, the group makes innovation happen.
This year, Reply’s presence is built around four immersive experiences –
Software, Data, Experience and Industrial
– unified by Artificial Intelligence as the connecting layer across every demonstration.
-
Software
: AI-native engineering approaches that accelerate the journey from business requirements to production-ready software, supporting teams across planning, coding, testing and deployment. In this area, visitors can see how generative AI and coding agents work together across the full software lifecycle, accelerating requirements, development, testing and documentation in a single workflow — Reply’s
Silicon Shoring
model in action. -
Data
: intelligent agents and platform engineering capabilities that transform complex enterprise data landscapes into documented, AI-ready data estates. Live demonstrations show how generative AI can turn large-scale retail signals into
executive-ready reporting
through structured data, machine learning and narrative generation, and how a proprietary
graph-based architecture
combined with AI agents can orchestrate complex enterprise processes. -
Experience
: AI-powered customer engagement solutions that enable more autonomous, personalized and seamless interactions across digital and physical touchpoints. Visitors will meet
Rose
, Reply’s hyper-realistic digital human, and step into an
immersive in-store retail journey
where AI, real materials and dynamic displays bring together personalization, product configuration and try-on in a single experience. They will also see how marketing and sales teams can move from external signals to faster
lead qualification and personalized outreach
at scale. -
Industrial
: agentic and cloud-native solutions that connect operational data, decision-making and physical action across factories, warehouses, energy grids and other industrial environments. Attendees can experience first-hand the potential and benefits of
LEA Reply
, the modular, cloud-native digital platform for agile, efficient and connected supply chains, through a live challenge that shows how computer vision verifies activities and tracks performance to optimise logistics tasks. The area also features agentic AI applied to
real-time industrial monitoring
and energy optimization at scale, and
robotics in action
— from autonomous site inspection and digital-twin updates to teleoperated and language-driven material handling.
Alongside the four thematic areas, visitors will also be able to explore
Neurons
, Reply’s enterprise AI platform designed to bring intelligent agents into business operations – connecting models, knowledge, systems and channels in a secure, governed and interoperable environment.
Reply will also take the stage on
June 18
at
11:00 AM
in the
Business Redefined
arena
with the session
“Augmenting Marketing Intelligence with Data & AI in Automotive”
. Together with Stellantis, Reply will share an inside perspective on how the automotive group is enhancing its marketing intelligence capabilities by integrating Data & AI into its decision-making processes — using advanced analytics and intelligent data usage to enable more precise customer insights, sharper targeting strategies and the design of products and experiences that better meet market expectations.
For more information on Reply’s presence at the event, visit the
dedicated webpage
.
Reply
Reply [EXM, STAR: REY, ISIN: IT0005282865] specialises in the design and implementation of solutions based on new communication channels and digital media. As a network of highly specialised companies, Reply supports major industrial groups in the telecom and media; industry and services; banking and insurance and public sectors in defining and developing business models enabled by the new paradigms of AI, cloud computing, digital media and the internet of things. Reply’s services include: consulting, system integration and digital services.
www.reply.com
View source version on businesswire.com:
https://www.businesswire.com/news/home/20260608667672/en/
CONTACT: Media ContactsReply
Fabio Zappelli
Tel. +390117711594Irene Caia
Tel. +3902535761
KEYWORD: FRANCE EUROPE
INDUSTRY KEYWORD: SOFTWARE PROFESSIONAL SERVICES ELECTRONIC DESIGN AUTOMATION ROBOTICS DATA MANAGEMENT IOT (INTERNET OF THINGS) TECHNOLOGY AUTOMOTIVE ARTIFICIAL INTELLIGENCE DATA ANALYTICS OTHER AUTOMOTIVE OTHER TECHNOLOGY
SOURCE: Reply
Copyright Business Wire 2026.
PUB: 06/08/2026 04:00 AM/DISC: 06/08/2026 04:02 AM
http://www.businesswire.com/news/home/20260608667672/en
