November 12, 2024 SAN ANTONIO–(BUSINESS WIRE)–NatureSweet BB #:152351, North America’s largest vertically integrated controlled-environment agricultural company and the number one snacking tomato brand is proud to introduce its award-winning Adora Heirloom Tomato to select stores.
This unique tomato redefines the taste, appearance, and texture of tomatoes. Adora is a tomato like no other and has earned the ultimate recognition, the Crystal Taste Award, a prestigious distinction given to products by world class chefs with the International Taste Institute that achieved the 3-star Superior Taste Award for three consecutive years. Adora consistently won the award in 2021, 2022, and 2023.
Adora offers a one-of-a-kind taste experience, with a perfect balance of sweetness, subtle savory notes, and a hint of smokiness. With a Brix level higher than seven, Adora is the ideal combination of ripeness and flavor. Its high in water content (94%) makes it exceptionally hydrating and refreshing. The smooth transition from green to brown along its grooves signals the optimum ripening point, making it easy to identify when it’s at its peak. Renowned for its visual culinary appeal, Adora has even been called the ‘best heirloom tomato in the world.’
“This is a tomato like you’ve never eaten before,” says Monica Najera Morales, Senior Brand Manager at NatureSweet. “Adora’s superior flavor can elevate any meal, transforming it from ordinary to gourmet. It’s a game changer, and there’s no coincidence that it’s the only tomato with this level of recognition.”
In addition to its robust flavor, Adora is also rich in vitamins A and C, and an excellent source of potassium, which supports fluid balance, muscle function, and nerve signaling. Packed with antioxidants called carotenoids, Adora may help reduce blood pressure, protect against stroke, and lower the risk of chronic diseases.
Adora tomatoes comes in a 17oz tray (7”x 3”x 2”) and will be available for a limited time at select Aldi grocery stores across the U.S. starting in mid-November and running through March of 2025.
About NatureSweet (NS Brands, Ltd.)
NatureSweet is the single-source solution for greenhouse-grown vegetables and is the number one best-selling brand in snacking tomatoes. The largest vertically integrated controlled environment agriculture company in North America, NatureSweet guarantees great tasting produce year-round, both organic and conventional. Our vegetables are carefully grown, harvested, and packaged by about 9,000 company Associates. NatureSweet tomatoes, cucumbers, and sweet peppers are handpicked at the peak of freshness and sold at major supermarket retailers throughout the United States, Mexico, and Canada. NatureSweet is dedicated to having a positive social, environmental, and economic impact within our communities, and our purpose is to transform the lives of millions of agricultural workers in North America through a profitable business model that encourages other companies to replicate. Our efforts around sustainability and social impact have led us to earn B Corp, Fair Trade, and the Equitable Food Initiative (EFI) certifications.
Contacts
Jenny Halpin
Sr External Corporate Communications Manager
NatureSweet
jennyh@naturesweet.com
