As athletic departments work to find ways to pay for the revenue sharing with athletes, more advertising was sure to be coming. We know that on-field ads would be first, but they won’t be the last.
We’ve got a few months to wonder what the Orange will be wearing, so we put it to the TNIAAM staff to get some early thoughts on potential sponsors and here’s what we came up with?
Dom: My not-so-serious list includes something with Dunkin’ (imagine a DART runs on Dunkin’ patch or something like that… the design possibilities are endless, and so are the endorsements). Do the Orange go with Johnson & Johnson to embrace #JerseyCulture (its HQ is there, after all)? Jokes aside: how about the obvious choice in Coca-Cola, Syracuse University’s new non-alcoholic beverage partner and an owner of Fanta? The Syracuse Orange are FANTA-stic. On the last question, leaning toward it should be a sport by sport basis. The patch has to make sense with the identity of the team, unless it’s either Orange-branded and can be applied universally, or the company is significant enough where it just makes sense to lock in one larger deal for all of Syracuse Athletics.
Sam: I’d assume that this probably ends up being JMA Wireless, Coca-Cola, or another company that is already a major SU Athletics sponsor, but I have a few other ideas all around the fun-serious spectrum. That starts with Micron, for whom it may make sense to partner with SU Athletics given its investment into the region. It continues with Tully’s and Wegman’s, two brands that all CNYers can agree on being in some ways, giants of the region. The silliest thing that comes to mind is any company that makes darts, or even DART (Dallas Area Rapid Transit) itself. Anyway, I can’t wait to see the Tyson Chicken logo on Arkansas jerseys.
Kevin: My initial thoughts were JMA Wireless, Micron, Dunkin or possibly one of the area banks. Wegman’s really hasn’t done sponsorships so I don’t see them jumping in, but what about other companies in the area-Lockheed Martin, Lotte Biologics, Feldmeier Equipment or TTM Enterprises? If we want to have some fun, there’s always Gianelli Sausage because who wouldn’t want a dancing pig on their jersey. I might not have a good sense of where Syracuse will turn,, but I am pretty sure that Siena Basketball will have an Upstate Shredding patch.
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Who would you like to see as a uniform sponsor?
