Beyoncé Knowles-Carter delivered once again on night three of her “Cowboy Carter” tour in New York, and this time she was sure to spotlight a Black-owned brand in the process.
The Grammy-winning singer hit the stage for the third night of her MetLife Stadium stop in East Rutherford, New Jersey, on May 25. She has five concerts in the New York area on her Cowboy Carter and Rodeo Chitlin’ Circuit Tour. She is set to perform on the same stage on May 28 and 29.
Once again, Beyoncé commanded the stage with a groundbreaking performance bursting with electric energy and stunning new looks. The crowd was a mix of passionate fans and celebrity faces, including household names such as Selena Gomez.
“I know I have the most incredible fans in the world in the world. I love y’all,” Beyoncé told her fans during her performance.
Beyoncé first debuted her “Cowboy Carter” tour at SoFi Stadium in Los Angeles on April 28 with 39 songs on the set list. She performed a total of five shows there, putting on a revolutionary show filled with family, fashion, different music genres, and most notably country music and cultural commentary.
As fans know, Beyoncé first released the 27-track project in March 2024. It has since made history and broken multiple records. As Beyoncé’s first country album, she deliberately featured country legends and emerging Black country artists alike. She became the first Black woman to win best country album at the 2025 Grammys and also took home album of the year.
And Sunday night Beyoncé not only made sure to spotlight Black artists in her music but with her outfits as well.
Beyoncé debuted an all-new look featuring sparkly denim, thigh-high chaps and a bodysuit that clearly showcased the Black-owned brand Telfar. And fans were quick to make note of the the outfit.
One fan wrote, “Beyonce in Telfar is all I needed tbh.” While another said, “These custom Telfar outfits Beyoncé and the dancers are wearing are sickening!”
Of course, Beyoncé’s tour has been a full showcase of new looks and creativity and Sunday was no exceptipn. Night after night, Beyoncé continues to blend high fashion and cowboy couture, keeping fans on the edge of their seats as they anticipate a new look. There have been many looks incorporating Western-glam: sparkly chaps, cowboy hats, boots and piles of fringe.
The nine-city tour will span the U.S. and Europe with the grand finale taking place in Las Vegas on July 26. Beyoncé has already made history with her scheduled tour dates, including by playing the most dates at SoFi Stadium of any artist.
Follow Caché McClay, the USA TODAY Network’s Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
