“We’re excited to help reshape the future of NFL football fandom and continue to create a space where women can experience the sport in fresh, exciting ways,” deHoop said.
As part of the NFL partnership, The GIST will create somewhat gamier content consisting not only of free games with NFL branding and IP, but playoff brackets created consistently for The GIST’s followers. The GIST will get unique access to big NFL events including the Super Bowl and the NFL Draft.
“The GIST was created to give women and diverse sports fans a voice,” said Ellen Hyslop, co-founder and head of content and audience at The GIST. “Collaborating with the NFL—a global powerhouse—validates that cultural shift we’ve been driving.”
