Paraiso Miami Swim Week, which has organized the swimwear fashion event for more than 20 years, said it has won a legal ruling in a trademark dispute. The company said that the ruling canceled a trademark registration by DC Swim Week-Miami Swim Week The Shows that allegedly was causing confusion in the market.
The Trademark Trial and Appeal Board determined that DC Swim Week-Miami Swim Week The Shows had improperly registered the Miami Swim Week trademark and its use of the phrase was causing consumer confusion, the company said. In addition, it said evidence showed unauthorized use of images from Paraiso Miami Swim Week’s fashion shows.
Moh Ducis, founder and chief executive officer of DC Swim Week–Miami Swim Week, couldn’t be reached for comment. The company’s attorney, Annick T. Koloko of the law office of Annick T. Koloko, for DCSW Group didn’t immediately return a call Thursday seeking comment.
“The decision sends a strong message about protecting intellectual property and the hard work behind building a reputable platform and brand,” claimed Aleksandar Stojanovic, cofounder of Funkshion, the official producer of Paraiso Miami Swim Week. “Miami Swim Week is an internationally recognized event, and this ruling helps safeguard its identity from being misrepresented.”
This year, Paraiso Miami Swim Week, which features designers, events and programming, will take place from May 28 through June 1. The exhibition will feature swimwear brands such as Azulu, Leslie Amon, Luli Fama, Maaji, Dippin Daisy’s, Kulani Kinis, Monday Swimwear, Oceanus, Oh Polly Swim, Peixoto, Rielli, Shan, Sigal, among others. There will also be industry networking cocktails and parties and private influencer and media brunches. For the first time, Paraiso Miami Swim Week will recognize pioneers and visionaries in the swimwear industry.
