A bold new element of the “Welcome to Fabulous” campaign infuses the players tunnel with Vegas flair worthy of Raider Nation
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LAS VEGAS, Sept. 15, 2025 /PRNewswire/ — The Las Vegas Convention and Visitors Authority (LVCVA) and the Las Vegas Raiders have collaborated on a striking redesign of the players entrance tunnel at Allegiant Stadium. The tunnel officially debuted tonight ahead of the Raiders’ home opener on Monday, Sept. 15. The nearly 70-foot-long Fabulous Tunnel Walk is a signature element of the destination’s new year-long “Welcome to Fabulous” brand campaign.
Fabulous Tunnel Walk, courtesy of Las Vegas Raiders
Often a focal point of media attention and fan excitement, the players tunnel has become an unofficial runway for athletes to showcase their personal style. With the Fabulous Tunnel Walk, Vegas transforms these arrivals into a stage worthy of the Sports and Entertainment Capital of the World.
“Developed in partnership with the Raiders, the Fabulous Tunnel Walk adds an extra layer of excitement not only to the Raiders’ home games, but also to the numerous championship games, international matchups, and marquee events at Allegiant Stadium, enhancing the already unmatched experience of being in and playing in Las Vegas,” said Steve Hill, president and CEO of the LVCVA.
The Fabulous Tunnel Walk adds new life to the wall that the players have walked by on their way into the locker room since Allegiant Stadium’s opening in 2020. The revamped tunnel features a neon-inspired “Welcome to Fabulous Las Vegas” sign as its focal point, as well as the Las Vegas Raiders’ logo, the team’s traditional Silver & Black colors and more exciting Vegas-inspired design elements throughout.
The Fabulous Tunnel Walk will remain in place through the 2025–2026 football season and beyond, creating a memorable experience for players, performers, concerts and other major events at Allegiant Stadium.
Visitors to Las Vegas can have their own Fabulous Tunnel Walk experience by participating in Allegiant Stadium’s exclusive Countdown to Kickoff Tours available for select home game weekends.
For more information on Welcome to Fabulous, visit www.VisitLasVegas.com.
ABOUT THE LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with positioning Southern Nevada as the undisputed global destination for leisure and business travel and operates the 4.6 million-square-foot Las Vegas Convention Center (LVCC). With 151,000 hotel rooms and over 15 million square feet of meeting and exhibit space in Las Vegas, the LVCVA’s mission centers on attracting visitors to the area. The LVCVA also owns the Vegas Loop at Las Vegas Convention Center, designed and operated by The Boring Company, and also owns the Las Vegas Monorail, an elevated 3.9-mile system with seven stops throughout the resort corridor. For more information, go to www.LVCVA.com, www.VisitLasVegas.com or www.VegasMeansBusiness.com.
SOURCE Las Vegas Convention and Visitors Authority (LVCVA)
