Lounge Debuts at the Formula 1 and F1 Academy Miami Grand Prix on May 2, with Additional FQ Lounges Planned for Las Vegas Race and More
Collaboration Expands The FQ and Rokt’s Commitments to Advancing Women in Motorsports and STEM
NEW YORK, May 2, 2025 /PRNewswire/ — The Female Quotient (The FQ), an events and media company with the largest community of women in business, is partnering with Rokt, the global leader in ecommerce technology, to bring a series of transformative FQ Lounges to this year’s F1 Grand Prix races in the U.S. This strategic partnership builds on The FQ and Rokt’s long-standing commitments to ensuring women are at the forefront in traditionally male-dominated fields of motorsports and STEM. The FQ Lounges will offer an engaging experience featuring a state-of-the-art racing simulator designed to ignite women’s passion for sim racing and provide a gateway to STEM fields. The activation will debut at the F1 Miami Grand Prix May 2 – 4 and extend to the Las Vegas race in November.
“Women belong in motorsports and STEM—and we’re making sure they see themselves there,” said Shelley Zalis, Founder and CEO of The Female Quotient. “Together with Rokt, we’re united in our mission to create space, spark ambition, and put women in the driver’s seat. FQ Lounges are a destination at F1 races for meaningful connection and a launchpad for the next generation of women in STEM.”
Rokt’s partnership with Red Bull Racing, which encompasses its Formula 1 team, Sim Racing team, and F1 Academy team, underscores the company’s commitment to fostering diversity. This collaboration has already produced “Driven Beyond Limits,” a video series showcasing the achievements of female engineers at Oracle Red Bull Racing. It also launched “Rokt the Rig”, an ongoing global talent search that has attracted over 2,000 female sim racers from 36 countries. The initiative will culminate in the formation of the inaugural Rokt Red Bull Sim Racing Team, which will compete in iRacing events later this year.
“Our deeper involvement in Formula 1 is driven by our commitment to creating meaningful opportunities for women in STEM and motorsports,” said Elizabeth Buchanan, Chief Commercial Officer at Rokt. “Through our collaboration with The FQ, we’re creating immersive experiences that elevate female talent and spark lasting change, both on and off the track.”
The FQ Lounge will feature speakers from Mercedes-Benz USA, Visa, Inc., Morgan Stanley, HP, and more. To view the full agenda please click here.
About The Female Quotient
The Female Quotient (The FQ) is an experiences, media, and transformation company advancing equality in the workplace. With the largest global community of women in business, The FQ creates visibility and connections for women and conscious leaders at a global scale across every industry. The FQ’s signature Equality Lounge® has changed the business agenda at tentpole industry conferences including CES, Davos, Cannes Lions, and more. Together with our partners, our mission is to change the equation and close the gender gap. For more on how to partner with The FQ and to join our community, please visit www.thefemalequotient.com and follow @femalequotient on Instagram and LinkedIn.
About Rokt
Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most – The Transaction Moment. Rokt’s AI Brain and Ecommerce Network powers billions of transactions connecting hundreds of millions of customers and is trusted to do this by the world’s leading companies including Live Nation, Macy’s, AMC Theatres, Uber, Hulu, Staples, Albertsons and HelloFresh. Headquartered in New York City, Rokt has offices across North America, Europe and the Asia-Pacific region. To learn more, visit Rokt.com.
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