For the first time, Trü Frü will manufacture products in its Salt Lake City home market.
The new manufacturing space will create more than 100 new jobs and unlock the ability to produce 17 million Trü Frü frozen products annually.
The $60 million investment by Mars to expand Trü Frü’s domestic production capacity is part of ongoing annual capital investments by Mars to accelerate growth for its portfolio of snacking brands.
SALT LAKE CITY, Nov. 11, 2026 /PRNewswire/ — Trü Frü, beloved for its real fruit and chocolate snacks and part of Mars, Incorporated, announces the opening of its new manufacturing space in Salt Lake City, Utah, the home of Trü Frü’s corporate headquarters. The $60 million investment by Mars marks a significant milestone in the brand’s ongoing expansion, signaling a commitment to delivering nutrition-forward snacks to consumers nationwide as well as supporting American manufacturing.
Trü Frü’s Frozen Product Portfolio
The 35,000 square-foot manufacturing space, which is located within an existing Mars facility that also produces Nature’s Bakery snack bars, will expand Trü Frü’s capacity to produce 17 million frozen portfolio snacks each year, helping to meet rising consumer demand. It will also bring more than 100 new jobs to the region, boosting the local economy and providing diverse career opportunities across engineering, production and technical trades.
“Our Salt Lake City expansion is a major step toward building a more diverse and resilient manufacturing network as we continue to scale our U.S. business,” said Harvey Millar, CEO of Trü Frü. “This new location gives us greater flexibility to meet strong consumer demand and continue to deliver delicious tasting, great quality Tru Fru products consistently. We also wanted to expand our presence in our home in Salt Lake and are excited to welcome 100 new Associates to our team.”
Located in Salt Lake City’s Mountain West neighborhood, the new manufacturing space will produce flavor varieties from Trü Frü’s frozen snacks portfolio. It will also optimize its frozen manufacturing process through smart automation upgrades. These advancements will create more highly skilled roles and opportunities for employees – referred to as Associates in Mars – to learn, grow and advance their careers.
The latest Mars investment builds on a strong foundation to support Trü Frü’s next chapter of growth. Since its acquisition by Mars in 2022, Trü Frü has grown net sales nearly 5x, opened a new downtown Salt Lake City headquarters and expanded to 20 global markets, including most recently in Australia.
“The Mars $60 million infusion of capital in our U.S. manufacturing coupled with network infrastructure sharing is a win-win-win scenario for Trü Frü,” said Rory Maguire, Chief Operating Officer of Trü Frü. “This initiative will drive operational efficiencies, deliver quality products and expand accessibility to reach more consumers. It’s just one example at Trü Frü of how we’re helping to shape the future of snacking at Mars.”
About Trü Frü
At Trü Frü, we believe our harmony of whole fruit and real chocolate can create genuine moments of real, sensory uplift. Every bite is a reminder that when truth meets your senses, life feels a little lighter, brighter, and more honest—because like fruit and chocolate, we’re better together.
Founded in 2017 in West Valley, Utah, Trü Frü has grown to 20 global markets with a variety of freeze dried and frozen fruit snacks for any occasion. As “Mother Nature’s Favorite” treat, our fruit is freshly picked and flash frozen to lock in flavor and nutrients and immersed in real chocolate, creating an indulgent snack you can enjoy anywhere.
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. Based on combined Mars and Kellanova 2025 net sales, we are now a $65bn+ family-owned business, with a diverse portfolio of quality snacking and food products that delight millions of people every day, and leading pet care products and veterinary services that support pets all around the world. We produce some of the world’s best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, M&M’S®, SNICKERS®, EXTRA®, Pringles®, Cheez-It®, and BEN’S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our approximately 170,000 Associates to act every day to help create a better world for people, pets and the planet.
