Topline
Ethnic identity appears significantly less important to the identities of Latinos who voted for President Donald Trump than those who voted for Kamala Harris, according to a new Pew Research poll, which suggests the fastest-growing U.S. voter bloc is starkly divided in its politics.
President Donald Trump during a press conference at the NATO Summit in Ankara, Turkey, on July 8, 2026. (Photo by Jakub Porzycki/NurPhoto via Getty Images)
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Key Facts
Twice as many Latino Trump voters, 43%, say they most often describe themselves as “American” compared to 22% of Harris voters and 18% of all Hispanic adults, according to a new Pew Research survey.
More than half of Latino Harris voters, 54%, either use their country of origin/heritage alone or combined with American to describe themselves, compared to 36% of Latino Trump voters and 53% of all Hispanic adults.
Few Latinos from both sides of the political spectrum identify strictly as Hispanic, Latino, Latinx or Latine: 14% of Trump voters, 18% of Harris votes and 21% of all Hispanic adults.
Meanwhile, 57% of Latino Trump voters say what happens to Hispanics in the U.S. doesn’t affect what happens in their own lives, compared to 24% of Latino Harris votes and 3% of all Hispanic adults.
57% of Latino Trump voters also say being Hispanic neither helps nor hurts them get ahead in America, compared to 38% of Harris voters and 40% of all Hispanic adults.
Nearly half of Latino voters backed Trump in 2024, his strongest showing among the demographic across three presidential campaigns, according to the survey, taken in October 2025 among 4,923 Hispanic adults and part of a broader 8,046-person panel.
Big Number
40%. That’s the share of Hispanic Democrats who said they were discriminated against or treated unfairly because of their background by someone who is not Hispanic in the 12 months before the October survey, compared to 29% of Hispanic Republicans.
Key Background
Trump’s approval rating has fallen sharply among all of his voters since the start of his second term, but the rate of decline is even faster among Hispanic Trump voters, dropping from 93% approval in February 2025 to 66% in April this year, according to Pew. The share of Latino voters who backed Trump increased steadily during all three presidential elections he ran in—from 28% in 2016 to 36% in 2020 and 48% in 2024. The decline in support for Trump during his second term has not coincided with an increase in support for Democrats, however. A UnidosUS poll of 3,000 Latino voters conducted in May by BSP Research and Shaw & Company found one in five Latinos were undecided about how they would vote in the midterms. The survey also found 25% of those who voted for Trump in 2024 wouldn’t today.
further reading
Trump Approval Rating Holds Steady At 37% Amid Iran Deal (Forbes)
