The Latino Student Alliance and Nu Theta Chapter of Delta Sigma Theta Sorority, Inc. recently hosted “United for a Dream,” a joint event designed to celebrate Hispanic Heritage Month. Juliana Bolivar, director of the Small Business Development Center, spoke about her experience as a second-generation Colombian American.
Hispanic Heritage Month is celebrated from September 15 to October 15. During this time, the history, culture and contributions to the United States from those whose heritage traces back to Mexico, the Caribbean, Central America and South America are recognized and celebrated.
“Throughout history and continuing into the present, Hispanics have made powerful contributions across every part of American life: music, politics, science, sports, literature, education and more,” said Kazani Snell, Nu Theta vice president. “These remarkable individuals reflect just a glimpse of the talent, resilience and richness found throughout Hispanic communities—a vibrant legacy that continues to inspire and shape the future.”
As Director of the Troy University Small Business Development Center, Bolivar leads efforts to empower entrepreneurs and strengthen communities across Southeast Alabama. She joined the staff in January 2021, bringing to her role 10 years as a small business consultant.
She holds a master’s degree in public administration from Troy University, a bachelor’s degree in international business management from Moravian College, a Business Plan Development and Data Management Certificate from the University of Medellin and numerous other certifications.
“Her work helps small businesses find clarity, access opportunities, and thrive—particularly those led by women, minorities, rural entrepreneurs and newcomers pursuing the American dream,” said Alondra James-Pena, Latino Student Alliance president. “As a Latina leader, she embodies resilience and hope, reminding others that heritage is not just about where we come from, but how far we are willing to go to create impact for others.”
No stranger to business and entrepreneurship, Bolivar was raised by small business owners and had a front-row seat to the successes and failures inherent to running a business, starting her own at the age of 16.
During her talk, she discussed the importance of empowering communities through entrepreneurship, shared her parents’ journey of immigrating to the United States and emphasized the significance of motivating and uplifting today’s youth.
“I gave a lot of thought to the message. We do share many things from our cultures, but beyond that, it’s how we can impact our communities and reflect the truth of where we come from and who we are,” Bolivar said. “Legacy and heritage are the most important part of this celebration. It meant a lot to me to be able to talk about my heritage—it’s not something I get to do very often, so sharing their energy and my experiences for the purpose of being encouraging and impactful meant a lot to me.”
