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Reading: VIA unveils new technology for improved customer experience
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Hispanic Business TV > Business > Tech > VIA unveils new technology for improved customer experience
Tech

VIA unveils new technology for improved customer experience

HBTV
Last updated: November 10, 2026 2:29 am
HBTV
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GO VIA app and new website launched featuring tools to help make riding VIA easier

VIA Metropolitan Transit has launched two new digital tools designed to make riding public transportation easier and more convenient: the new GO VIA mobile app and a redesigned website, VIAinfo.net.

Together, the platforms offer customers simpler ways to plan trips, purchase fares and access information about VIA services.

“Making public transportation better means looking at every part of the customer experience,” VIA President & CEO Jon Gary Herrera said. “We’re making significant investments in service improvements across our system, and these new tools are another important step forward. We want customers to have the information they need at their fingertips so they can spend less time figuring out how to get there and also less time getting to what matters most.”

The new GO VIA app brings trip planning and fare purchases together in one convenient mobile experience. For the first time, customers can plan trips using both VIA’s fixed-route bus service and VIA Link on a single platform, making it easier to explore travel options and navigate the VIA system. Customers can also purchase fares and pay directly through the app, creating a more seamless experience from planning a trip to boarding.

Customers who download the new GO VIA app and purchase a pass by Nov. 13 will receive a complimentary ride as part of a limited-time launch promotion. Promotion details can be found online.

VIA’s website has been redesigned to provide a more user-friendly experience that makes it easier to find information about VIA services and programs. New features include an enhanced trip planning tool, detailed route pages and a centralized events calendar, giving customers and community members convenient access to the latest VIA information in one place.

The launch comes as VIA continues to grow ridership and deliver significant progress on the Better Bus Plan, bringing more frequent, reliable service to customers across the region. As more people choose VIA, the new digital tools build on those improvements by making it simpler to plan, navigate and connect with public transportation.

The new GO VIA app is available for download through the Apple App Store and Google Play. Customers can explore the redesigned website at VIAinfo.net.



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