Dallas is one of America’s major economic powerhouses, supporting nearly 62,000 businesses that generate $389.4 billion in GDP: that’s 50% of the metro total.
To keep this momentum going, businesses, especially smaller ones, need to adapt to modern consumer expectations and emerging market trends to sharpen their competitive edge.
kA 5:ClQ=ECQmkDA2?mt?E6C 2CE:7:4:2= :?E6==:86?46 WpxX] %96 :>A=6>6?E2E:@? @7 E96 E649?@=@8J 2==@HD D>2== 3FD:?6DD6D E@ 2FE@>2E6 2?5 @AE:>:K6 AC@46DD6D[ 4FE 5@H? 6IA6?D6D[ 2?5 >2<6 52E2324<65 564:D:@?D] k^DA2?mk^Am
kA 5:ClQ=ECQmkDA2?m%9:D 2CE:4=6 5:G6D 566A6C :?E@ E96D6 2DA64ED[ 6IA=@C:?8 H9J 2?5 9@H J@F D9@F=5 86E DE2CE65 C:89E 2H2J]k^DA2?mk^Am
k9a 5:ClQ=ECQmkDA2?m(9J px 😀 tDD6?E:2= 7@C $>2== qFD:?6DD $F446DDk^DA2?mk^9am
kA 5:ClQ=ECQmkDA2?m%96 DE2ED 23@G6 >2<6 :E 4=62C E92E C682C5=6DD @7 E96 :?5FDECJ J@F @A6C2E6 :?[ J@F’C6 8@:?8 E@ 7246 2 9JA6C4@>A6E:E:G6 =2?5D42A6] px 42? 96=A J@F DE2?5 @FE 2?5 DE2J @?6 DE6A 29625 @7 J@FC 4@>A6E:E@CD 😕 >F=E:A=6 H2JD] |@DE ?@E23=J[ E96D6 :?4=F56 E96 7@==@H:?8ik^DA2?mk^Am
kF=mk=: 5:ClQ=ECQmkA 5:ClQ=ECQmkDA2?mr@?E6?E rC62E:@?k^DA2?mk^Amk^=:mk=: 5:ClQ=ECQmkA 5:ClQ=ECQmkDA2?mrFDE@>6C $6CG:46 pFE@>2E:@? k^DA2?mk^Amk^=:mk=: 5:ClQ=ECQmkA 5:ClQ=ECQmkDA2?m!6CD@?2=:K65 |2C<6E:?8 r2>A2:8?Dk^DA2?mk^Amk^=:mk=: 5:ClQ=ECQmkA 5:ClQ=ECQmkDA2?m|2C<6E 2?5 rFDE@>6C !C65:4E:G6 p?2=JD:Dk^DA2?mk^Amk^=:mk^F=m
kA 5:ClQ=ECQmkDA2?m{6E’D 6I2>:?6 H92E E96J 42? >62? 7@C D>2== 3FD:?6DD6D 😕 s2==2D]k^DA2?mk^Am
k9b 5:ClQ=ECQmkDA2?mr@?E6?E rC62E:@? k^DA2?mk^9bm
kA 5:ClQ=ECQmkDA2?mr@?E6?E >2C<6E:?8 😀 @?6 @7 E96 >@DE A@E6?E 5:8:E2= >2C<6E:?8 >6E9@5D E@ 7@DE6C 3C2?5 2H2C6?6DD 2?5 6?8286 H:E9 E2C86E 2F5:6?46D] w@H6G6C[ >2?F2==J 4C62E:?8 4@?E6?E 7@C 2 5:G6CD6 C2?86 @7 A=2E7@C>D[ 7C@> J@FC H63D:E6 E@ D@4:2= >65:2 492??6=D[ =625D E@ 9:C:?8 6IA6?D6D 2?5 :?677:4:6?4J 7@C D>2==6C 3FD:?6DD6D[ H9:49 E96J 42?’E 277@C5] k^DA2?mk^Am
kA 5:ClQ=ECQmkDA2?mv6?6C2E:G6 px E@@=D DF49 2D r92Ev!% @C |:5;@FC?6J 42? 96=A D>2== 3FD:?6DD6D 2FE@>2E6 2?5 2446=6C2E6 E96 4@?E6?E 4C62E:@? AC@46DD 7C@> 9@FCD E@ >:?FE6D] %96D6 E@@=D FD6 D:>A=6 AC@>AED E@ 86?6C2E6 C6DF=ED E92E 2=:8? H:E9 E96 3C2?5 :>286 2?5 4FCC6?E 8C@HE9 8@2=D 2 3FD:?6DD 2:>D E@ 249:6G6] k^DA2?mk^Am
k9b 5:ClQ=ECQmkDA2?mrFDE@>6C $6CG:46 pFE@>2E:@? k^DA2?mk^9bm
kA 5:ClQ=ECQmkDA2?mrFDE@>6C D6CG:46 😀 @?6 @7 E96 >@DE :>A@CE2?E 7F?4E:@?D 7@C 2?J 3FD:?6DD] u@C D>2== 3FD:?6DD6D[ E96 BF2=:EJ @7 4FDE@>6C D6CG:46 4@F=5 >62? E96 5:776C6?46 36EH66? AC@7:E23:=:EJ 2?5 32C6=J 3C62<:?8 6G6?] &?7@CEF?2E6=J[ EC25:E:@?2= 4FDE@>6C D6CG:46 C6BF:C6D 6IE6?D:G6 :?7C2DECF4EFC6 2?5 565:42E65 E62>D] k^DA2?mk^Am
kA 5:ClQ=ECQmkDA2?mpx 96=AD C67:?6 E96 BF2=:EJ @7 4FDE@>6C D6CG:46 3J @G6C4@>:?8 E96D6 492==6?86D 6?E:C6=J 2?5 AC@24E:G6=J :?E6C24E:?8 H:E9 4FDE@>6CD] %2<:?8 E96 7@C> @7 px 492E3@ED :?DE2==65 @? H63D:E6D[ px 4@==64ED 52E2 @? 4FDE@>6C ?665D[ AC676C6?46D[ 2?5 3692G:@CD 😕 6249 :?E6C24E:@?[ H9:=6 2==@H:?8 ac^f DFAA@CE] k^DA2?mk^Am
k9b 5:ClQ=ECQmkDA2?m!6CD@?2=:K65 |2C<6E:?8 r2>A2:8?D k^DA2?mk^9bm
kA 5:ClQ=ECQmkDA2?m%96 52E2 7C@> 4FDE@>6C D6CG:46 E@F49A@:?ED 24C@DD 2== @?=:?6 AC6D6?46D 2 D>2== 3FD:?6DD >2:?E2:?D 42? 36 FD65 E@ 4C27E A6CD@?2=:K65 >2C<6E:?8 42>A2:8?D] %9:D DE6A D:8?:7:42?E=J 6?92?46D E96 67764E:G6?6DD @7 42>A2:8?D 7@C 5:776C6?E EJA6D @7 FD6CD 3J 5:C64E=J C64@8?:K:?8 2?5 255C6DD:?8 E96:C A2:? A@:?ED] k^DA2?mk^Am
kA 5:ClQ=ECQmkDA2?mu@C 6I2>A=6[ :7 2? 64@>>6C46 3FD:?6DD ?@E:46D 2 4FDE@>6C 232?5@?65 E96:C 42CE[ E96J 4@F=5 FD6 52E2 E@ E2:=@C 2 C6>2C<6E:?8 42>A2:8? 762EFC:?8 =:>:E65E:>6 @776CD 2?5 5:D4@F?ED E@ 6?4@FC286 E96 AFC492D6] $:>:=2C=J[ =@?8E6C> 4FDE@>6CD 4@F=5 36 8:G6? 3:CE952J 5:D4@F?ED[ :?4C62D:?8 E96:C =:76E:>6 G2=F6] k^DA2?mk^Am
k9b 5:ClQ=ECQmkDA2?m|2C<6E:?8 2?5 rFDE@>6C !C65:4E:G6 p?2=JD:Dk^DA2?mk^9bm
kA 5:ClQ=ECQmkDA2?m~?6 @7 E96 >@DE 8C@F?53C62<:?8 42A23:=:E:6D @7 px 😀 :ED AC65:4E:G6 2?2=JE:42= A@H6C] pxA@H6C65 DJDE6>D 42? 2?2=JK6 9:DE@C:42= 4FDE@>6C 2?5 >2C<6E 52E2 E@ >2<6 9:89=J 244FC2E6 AC65:4E:@?D @7 9@H E96 7FEFC6 >2J 36 D92A65] %96D6 52E2324<65 AC65:4E:@?D 2==@H 3FD:?6DD6D E@ A=2? E96:C DEC2E68:6D] k^DA2?mk^Am
kA 5:ClQ=ECQmkDA2?m%96D6 DEC2E68:6D 42? 36 2AA=:65 24C@DD E96 H9@=6 @C82?:K2E:@?[ 7C@> >2?F724EFC:?8 E@ 4FDE@>6C D6CG:46[ 2==@H:?8 3FD:?6DD6D E@ AFC492D6 C6=6G2?E >2E6C:2=D[ @AE:>:K6 :?G6?E@CJ =6G6=D[ 2?5 AC65:4E 4@?DF>6C AC676C6?46D] k^DA2?mk^Am
kA 5:ClQ=ECQmkDA2?m&?=@4<:?8 E96 DEC2E68:4 25G2?E286D 23@G6 C6BF:C6D D>2== 3FD:?6DD6D E@ D6E 2 DEC@?8 7@F?52E:@?[ E96 4@C6 6=6>6?ED @7 H9:49 2C6 6IA=@C65 ?6IE] k^DA2?mk^Am
k9a 5:ClQ=ECQmkDA2?mw@H %@ $62>=6DD=J x?E68C2E6 px H:E9 qFD:?6DD uF?4E:@?D k^DA2?mk^9am
kA 5:ClQ=ECQmkDA2?m%96C6 2C6 E9C66 >2:? C6BF:C6>6?ED 7@C D>@@E9=J :>A=6>6?E:?8 2? pxA@H6C65 5:8:E2= EC2?D7@C>2E:@?ik^DA2?mk^Am
kF=mk=: 5:ClQ=ECQmkA 5:ClQ=ECQmkDA2?mu2DE 2?5 #6=:23=6 x?E6C?6E $6CG:46k^DA2?mk^Amk^=:mk=: 5:ClQ=ECQmkA 5:ClQ=ECQmkDA2?mw:89″F2=:EJ s2E2 |2?286>6?E x?7C2DECF4EFC6k^DA2?mk^Amk^=:mk=: 5:ClQ=ECQmkA 5:ClQ=ECQmkDA2?m(6==%C2:?65 (@C<7@C46 k^DA2?mk^Amk^=:mk^F=m
kA 5:ClQ=ECQmkDA2?mw6C6 😀 H9J 6249 @7 E96> >2EE6CD]k^DA2?mk^Am
k9b 5:ClQ=ECQmkDA2?mu2DE 2?5 #6=:23=6 x?E6C?6E $6CG:46 k^DA2?mk^9bm
kA 5:ClQ=ECQmkDA2?m%9:D 😀 >@DE ?66565 7@C 86?6C2E:G6 px E@@=D D:?46 E96J 7F?4E:@? 6?E:C6=J @?=:?6] px 492E3@ED 2=D@ ?665 9:89DA665 4@??64E:G:EJ E@ 2446DD 2?5 AC@46DD 52E2 7C@> E96 4=@F5] p?J :DDF6D H:E9 2? :?E6C?6E 4@??64E:@? H:== 5:C64E=J :>A24E E96 7F?4E:@?2=:EJ 2?5 677:4:6?4J @7 E96D6 E@@=D] (:E9 >2;@C 423=6[ 7:36C[ 2?5 dv :?E6C?6E D6CG:46D 4@G6C:?8 E96 4:EJ[ 7:?5:?8 2?5 D6EE:?8 FA E96 C:89Ek^DA2?m k2 9C67lQ9EEADi^^EG:?E6C?6EFD2]4@>^EIQmkDA2?m:?E6C?6E D6CG:46 😕 s2==2Dk^DA2?mk^2m kDA2?m42? 2==@H D>2== 3FD:?6DD6D E@ F?=@4< E96 7F== A@E6?E:2= @7 E96D6 E@@=D] k^DA2?mk^Am
k9b 5:ClQ=ECQmkDA2?mw:89″F2=:EJ s2E2 |2?286>6?E x?7C2DECF4EFC6k^DA2?mk^9bm
kA 5:ClQ=ECQmkDA2?ms2E2 😀 H92E 7F6=D E96 :>AC@G65 A6C7@C>2?46 @7 px DJDE6>D[ >2<:?8 :E 9:89=J 6DD6?E:2= E@ DE@C6 :E D64FC6=J] p G:23=6 D@=FE:@? E@ DE@C6 2?5 AC@46DD 52E2 😀 E9C@F89 E9:C5A2CEJ G:CEF2= D6CG6CD 42==65 4=@F5D] r=@F5 DE@C286 E@@=D DF49 2D p($ @C v@@8=6 r=@F5 42? :?E68C2E6 H:E9 2 3FD:?6DD’D px DJDE6>WDX[ AC@G:5:?8 62DJ 2446DD 2?5 E96 4@>AFE:?8 A@H6C 7@C 677:4:6?E AC@46DD:?8] %9:D D2G6D 3FD:?6DD6D E96 4@DE @7 AC@4FC:?8 2?5 >2?28:?8 6IA6?D:G6 92C5H2C6] k^DA2?mk^Am
k9b 5:ClQ=ECQmkDA2?m(6==%C2:?65 (@C<7@C46 k^DA2?mk^9bm
kA 5:ClQ=ECQmkDA2?mu@C 2?J 3FD:?6DD[ E62>D ?665 E@ 36 E96:C DEC@?86DE 2DD6ED] %@ 6?DFC6 E96:C E62>D 2C6 23=6 E@ H@C< H:E9 5:8:E2= 2AA=:42E:@?D =:<6 px[ D>2== 3FD:?6DD6D >FDE :?G6DE 😕 E62> EC2:?:?8] %9:D 42? :?4=F56 3C:67:?8 D6DD:@?D H:E9 6IA6CED 2D H6== 2D 92?5D@? E6DE:?8 😕 C62=H@C=5 D46?2C:@D] %:>6=J AC@24E:G6 EC2:?:?8 AC6G6?ED 4@DE=J 6CC@CD 2?5 @A6C2E:@?2= 32CC:6CD A@DE:>A=6>6?E2E:@?] k^DA2?mk^Am
k9a 5:ClQ=ECQmkDA2?mpx – r=62C:?8 E96 #@25 7@C $>2== qFD:?6DD6D 😕 s2==2D k^DA2?mk^9am
kA 5:ClQ=ECQmkDA2?m%@ 2== D>2== 3FD:?6DD @H?6CD 😕 s2==2D[ px 😀 2? :?G6DE>6?E 😕 J@FC 7FEFC6[ @?6 D92A65 3J 2FE@>2E65 AC@46DD6D[ A6CD@?2=:K65 6?8286>6?ED[ 2?5 52E2324<65 564:D:@?D] k^DA2?mk^Am
kA 5:ClQ=ECQmkDA2?mqJ 6BF:AA:?8 J@F H:E9 E96D6 DEC2E68:4 25G2?E286D[ px 96=AD 4=62C 2 C@25 E@ >66E:?8 >@56C? 56>2?5D[ A24:?8 29625 @7 4@>A6E:E@CD[ 2?5 249:6G:?8 D9@CE 2?5 =@?8E6C> 8@2=D]k^DA2?mk^Am
kAmkDA2?m k^DA2?mk^Am


