The $71.9m raised by the 2024 Boston marathon brings the total charitable fundraising since the programme began in 1989 to over $550m.
Nicole Juri, Director of Development for the B.A.A. said: “We set a high bar for our fundraising at the Boston Marathon this year. I am delighted to be able to share today that thanks to our amazing runners and supporters – we did it. This amount will have a huge impact on the Greater Boston community and all those who receive support and services from these incredible organisations.”
When it partnered with the B.A.A. to become the presenting sponsor of the Boston Marathon, Bank of America was very clear about its goal: To bring the Boston Marathon’s impact and reach to new heights – both on a national and global scale – in the years ahead. Through its My Marathoner campaign, the bank amplified the goal and mission of the Bank of America Boston Marathon Official Charity Program.
The Bank of America Boston Marathon Official Charity Program comprises nearly 10% of the Boston Marathon field size. Selected organisations utilise their entries to recruit athletes who pledge to raise funds for their cause.
“From day one of our partnership with the B.A.A., we set out to help make an impact that matters, where it matters. And with nearly $72 million raised for charity, the opportunity to make an impact is more real than ever,” said David Tyrie, Chief Digital Officer and Chief Marketing Officer for Bank of America. “That spirit of selflessness and giving is what propels the Boston Marathon and makes it the world’s preeminent endurance event.”
“128th Boston marathon presented by Bank of America raises a record-breaking $71.9m” was originally created and published by Retail Banker International, a GlobalData owned brand.
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