615 Leverage + Strategy, the full-service marketing agency founded in 2019 by industry veterans John Zarling and Jackie Campbell, has been relaunched as Results Global.
Based in Nashville, Results Global will continue as Dolly Parton’s marketing agency of record. Since 2019, Parton has logged the No. 1 QScore as the world’s most marketable celebrity.
In addition to supporting marketing strategy for her portfolio of brand licensing deals, the agency team has acted as coordinating producers for her series of New York Times bestselling books Songteller: My Life In Lyrics (2020), Behind The Seams: My Life In Rhinestones (2023), Billy The Kid Makes It Big (2023), Good Lookin’ Cookin’ (2024) and Billy The Kid Comes Home For Christmas (2024). The agency also quarterbacks the marketing strategy for Parton’s music releases, including the Billboard chart-topping releases Smoky Mountain DNA: Family, Faith & Fables (2024), Run, Rose, Run (2022), A Holly Dolly Christmas (2020) and the multi-genre, Gold-selling No. 1 album Rockstar (2023)—the latter album becoming the biggest first-week sales debut of her seven-decade career.
In addition to Parton, the firm works alongside artist teams, industry organizations, and talent-centric brands developing custom-built marketing plans and advertising campaigns designed to engage fans and drive revenue opportunities, via licensing, equity participation, strategic partnerships and joint ventures.
“Over the past five years, we have seen the music and entertainment industry adjust and adapt in exciting ways. Our passion for building long-lasting artist-centric brands reinforces the decision to reestablish the agency enabling us to not only scale with expanded resources, but also hyperfocus on delivering successful results for our clients across all their business verticals,” share Zarling and Campbell a joint statement.
Led by Zarling, Chief Marketing Officer, and Campbell, Chief Operating Officer, the Results Global is powered by a core team.
Alissa Endres, Dawson Simmons, Aden Henke, Frashier Baudry and Lauren Miskella
With over a decade of experience in the entertainment industry, specifically in music marketing, sponsorship, and brand partnerships, Alissa Endres transitions to Account Director/Brands at Results Global from 615 Leverage + Strategy. She has previously held roles at Romeo Entertainment Group, where she led marketing efforts for major music festivals, and at Starstruck Entertainment, managing sponsorships for A-list talent and live events. Her background also includes experience with The Kraft Heinz Company and Midwest Family Broadcasting.
With over two years under his belt as 615 Leverage + Strategy’s project manager, Dawson Simmons serves as Account Manager/Talent Projects & Music Marketing. The MTSU alum’s background includes event production roles with Paramount, Academy of Country Music, and Times Square New Year’s Eve, as well as internships with C3bank, Neon Coast and Country Radio Broadcasters.
Account Coordinator Aden Henke is a recent graduate of the Haslam College of Business at the University of Tennessee. He will continue to support the core Results Global team across all Accounts and firm projects.
As Creative Director, Frashier Baudry leads the team of Results Global’s creative specialists, directing and overseeing creative services and solutions for the company. With nearly 15 years of experience in motion graphics, digital marketing strategy and AI technology, Baudry has spearheaded paid ad and creative strategy for three major hair tool brands. He has worked on numerous artists’ accounts, generating billions of views, and helping them gain millions of followers through organic media creation and strategy. As the Chief Technology Officer for an AI startup, he played a key role in driving the company to a $15 million valuation, showcasing his expertise in innovation and strategic growth.
With over 20 years of media and shopper marketing experience, Lauren Miskella continues her role as Media Planner & Strategist from the 615 Leverage + Strategy team, overseeing paid media strategy, planning and execution. Her background includes significant experience at major media agencies Starcom, The Integer Group and PHD Worldwide.
The firm is looking to add digital marketing and paid media specialists to the team immediately. For more information on open positions and future opportunities, email hello@resultsglobalagency.com.
LB Cantrell is Editor/Director of Operations at MusicRow magazine, where she oversees, manages and executes all company operations. LB oversees all MusicRow-related content, including the publication’s six annual print issues and online news. She is a Georgia native and a graduate of the Recording Industry Management program at Middle Tennessee State University.
