The opening day of the store featured free T-shirts for the first 100 shoppers, while stickers and snacks were available. Shoppers who spent more than $100 were given an additional gift with shoe laces and charms.
The company sells clothing for adults and children, featuring a variety of collections, including swim trunks, ice cream, the World Baseball Classic, various holidays, and collaborations with Realtree, Monopoly, Backyard Baseball and the Savannah Bananas.
The Grapevine store has its newest gear, The Stadium Collection, as well as the Mother’s Day-themed Cherry Blossom Collection.
According to its website, Baseball Lifestyle 101 was founded by Josh Shapiro in 2013 to grow the game of baseball. What started as an Instagram page is now the country’s top-selling off-field baseball apparel company.
The clothing line had been sold in sporting goods stores like Dick’s Sporting Goods, Scheels and Academy, and opened its first location in 2024, according to its website.
The store moved into a spot that had been vacant since Torrid closed on Feb. 15, according to previous reporting.
Baseball Lifestyle 101 now has seven stores in five states. The only other Texas location is at The Galleria in Houston.
- Opened April 3
- 3000 Grapevine Mills Parkway, Ste. 128, Grapevine
- www.bl101.com
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