Caitlin Clark might be a walking dollar sign, but the Indiana Fever’s first-round exit from the WNBA postseason isn’t nearly as costly as many make it out to be.
Still, fans, pundits, and outlets are overwhelmingly framing the Fever’s first-round loss to the Las Vegas Aces as detrimental to the league. Whether it’s headlines lamenting “the cost of a Fever elimination” or Christine Brennan ranting on Threads, everyone has an opinion on what an early Fever postseason exit means for the WNBA.
Advertisement
There’s no disputing that viewership drops after Indiana’s postseason exit. And who knows what audiences would look like if the Fever made a deep run. But the WNBA’s media landscape paints a complex picture, showing Clark is far from the only draw.
During Clark’s rookie year, postseason ratings soared. The first round of the 2024 postseason averaged 970,000 viewers on ESPN, the highest ratings since the inaugural season in 1997. Clark’s Fever games boosted the overall average, with Game 2 between the Indiana Fever and the Connecticut Sun peaking at 2.5 million viewers, a league-record high. In short, the “Clark effect” is real–where Caitlin Clark goes, swaths of viewers follow.
However, the 2024 Finals tested the league’s sustainability in the Caitlin Clark era, and it passed with flying colors. Even without Clark and the Fever, the New York-Minnesota Finals was the most-viewed in 25 years, with 1.6 million viewers, up 115% from 2023. After the Fever were eliminated in the first round in 2024, the semifinals averaged 850,000 viewers, up 99% year over year, and marked the best WNBA semifinals in 25 years.
The following year is where things get really interesting. Although Clark played only 13 regular-season games due to injuries and missed the postseason entirely, the WNBA regular season still posted record numbers: the most-watched regular season, postseason, and skills & three-point competition ever. Across 25 regular season games, WNBA on ESPN averaged 1.3 million viewers, up 6% from the previous regular season, and the postseason on ESPN averaged 1.2 million viewers, up 5% from the previous postseason. The Finals were particularly impressive: Game 1 averaged 1.9 million viewers, the most-watched Game 1 in 28 years.
Advertisement
2025 provided an interesting case study for what WNBA viewership looks like without Clark in the mix (for the most part). Although a 6% and 5% increase might not look like much, it points to a sustainable league that keeps growing. It also shows that, while Clark opened the door for many WNBA fans, plenty of them stick around to catch the action, even when she’s gone.
This postseason, the league keeps building. Game 1 between the Fever and the Aces in the first round broke last year’s viewership record with 2.11 million viewers, a WNBA playoff audience record on ABC. Game 2 averaged 1.42 million viewers on Prime Video, a platform record. The win-or-go-home Game 3 averaged 2.25 million viewers and peaked at 2.7 million on USA Network, the third-largest WNBA playoff audience outside the Finals. Comparatively, Game 3 between Dallas and Golden State averaged 1.40 million viewers. It’s a slight drop-off from Clark’s Game 3, but it still shows a sizable WNBA audience for non-Fever games.
The 2026 semifinals followed recent trends. Game 1 between the Atlanta Dream and the New York Liberty drew an average of 1.2 million viewers, the second-most-viewed semifinal opener behind last season’s Fever-Aces matchup. And Game 1 of the Aces-Valkyries series drew 1.12 million viewers on NBC/Peacock. Last year’s semifinals aired on ABC and averaged 1.4 million viewers, with the Aces-Fever Game 1 matchup peaking at 1.8 million, which is still the most-watched semifinal Game 1 in WNBA history, even sans-Clark. This year’s Game 1s between the Aces and Valkyries and Dream and Liberty, respectively, are the second- and third-most watched. Viewer numbers are down, yes. But the numbers are still holding up.
So, the post-Clark elimination dip in viewers is real. But is it catastrophic for the league? The data would suggest no. Viewership clearly drops once Clark is out of the playoffs. But it’s even clearer that a significantly larger audience stays than in past years. And of course, some of that can be attributed to Clark, who brought in historic numbers in her rookie year.
Advertisement
At the end of the day, when considering WNBA viewership with or without Clark, the real question is: how should pundits, outlets, and the WNBA itself define success? By drawing an immense crowd of fickle fans tuning in to the Caitlin Clark Show? Or attracting a smaller, yet significant, audience that wants to catch all the action and stick around year after year?
My money is on the latter.
The post Caitlin Clark moves the needle, but WNBA playoff viewership shows she’s not the only draw appeared first on Awful Announcing.
