As Miami prepares to host multiple international soccer matches this summer, Sedano’s Supermarkets is launching a new campaign, “Where Superstitions Are Born,” spotlighting the traditions, foods and rituals that bring fans together.
The campaign is built on the premise that soccer fans are known for their superstitions, showcasing with humor how match-day rituals – from wearing a lucky jersey to serving a specific snack spread – are part of the celebration experience.
Products from Sedano’s, Bauducco, Coca-Cola and Totino’s are featured in the campaign, which will run across television, radio, social media, digital platforms and local activations in South Florida.
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