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Hispanic Business TV > Culture > Seaside mural celebrates community, Santa Cruz increases e-bike incentives
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Seaside mural celebrates community, Santa Cruz increases e-bike incentives

HBTV
Last updated: July 1, 2026 10:14 pm
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In today’s newscast:

New mural celebrates Seaside community

A new mural at Lupita’s Bakery in Seaside is honoring the founding family’s roots while celebrating the community they’ve built over the past nine years. Tommy Morales and his brother own the bakery now.

“This mural is a tribute to everybody in the Hispanic culture, to everyone here in Seaside,” Morales said, “and to my late mother, who inspired us to be here.”

Friend and artist Jorge Torres says creating the mural here felt like giving back to his hometown.

“ I always told myself that if I were to make it somewhere, I wanna make it here,” he said.

The mural, created in partnership with the Arts Council for Monterey and the City of Seaside, is now on display at Lupita’s Bakery on Broadway Avenue.

Santa Cruz wants more people to bike to work.

Now, the city is offering bigger incentives for e-bikes.

Entering its 6th year, the city’s Go Bike E-Bike incentive program is increasing by 25% — to $500 as a base rebate or $1,000 for income-eligible riders.

Transportation planner Claire  Gallogly says the popular program is funded through parking fees.

“And  the cost of an e-bike is still a limiting factor,” she said. “And especially now, where the price of so many things in life has gone up, a piece of feedback that we got was increasing the rebates would make it easier for more people to use the program.”

She says the e-bike sales also help local businesses.

“ Something that we feel really proud of in this program also is that all of our rebates are only eligible at local bike shops,” Gallogly said. “So every dollar that we’ve invested in this program has generated over four dollars in local sales.”

Plus, she adds, riders have a reliable place to turn if they have any questions or problems with their new e-bikes.





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