A CYNOPSIS MESSAGE FROM OMEDA |
|
||
Tuesday June 10, 2025 |
![]() |
![]() “This separation will invigorate each company by enabling them to leverage their strengths and specific financial profiles. This will also allow each company to pursue important investment opportunities and drive shareholder value,” said Wiedenfels. WBD makes splitting a trend – Lionsgate separated from Starz in May, and Comcast is preparing to spin off most of its cable networks into a new company, Versant. CBS’ airing of the Tony Awards delivered 4.85 million viewers, the ceremony’s largest broadcast audience since 2019, up +38% year-over-year, and its largest live streaming audience ever on Paramount+, up +208%, according to Nielsen fast national data. |
![]() |
Cynopsis Top Women in Media
Prices increasing tomorrow! From visionary executives to creative powerhouses, Cynopsis Top Women in Media is spotlighting the women moving media forward. Nominate a standout colleague today. |
![]() |
![]() |
Peacock’s “Love Island: Beyond the Villa” premieres Sunday, July 13, with new episodes streaming Thursdays at 9p beginning July 17. The “Love Island USA” spinoff follows season six fan faves as they navigate life off the island. |
![]() “Claw Hunters,” focused on the lobster industry in the North Atlantic, premieres Sunday, June 15 at 8p on The Weather Channel. |
Today’ Premieres BritBox: Richard Osmen’s House of Games Fox: The 1% Club at 8p; The Snake at 9 Hulu: Call Her Alex; The Kollective MHz Choice: Fatal Crossing Netflix: Families Like Ours Peacock: The Gilgo Beach Killer: The House of Secrets |
![]() |
Guideline, focused on media planning technology and advertising data, announced an upgrade to its Guideline Planning Suite that includes a set of data features designed to eliminate planning inefficiencies, unify systems, elevate workflow collaboration, and improve campaign reporting. “Many leading agencies and advertisers already rely on Guideline’s Planning tools, moving beyond disconnected systems and spreadsheets to power their media spend – but this technology improvement significantly raises the bar on what’s possible when it comes to data in action across the entire campaign lifecycle,” said Vince Mifsud, CEO of Guideline.
Premion, the CTV/OTT advertising solution for regional and local advertisers, announced the launch of its scaled live programmatic advertising solution for live, in-game professional and collegiate sports, as well as live tentpole events. The new solution enables brands and agencies to dynamically target and scale in-program live sports viewers with visibility into leagues, teams, matches and events. “While CTV has advanced rapidly, live sports has remained challenging to scale programmatically for local and regional advertisers – until now,” said Daniel Spinosa, President at Premion. “With the integration of Octillion, we’re investing in new capabilities within our DSP – this being the latest example.” |
![]() |
![]() Toonz Media Group, New-Gen Universe and Ketchup Entertainment are teaming for “New-Gen Nanobot Heroes,” a 3D CGI animated series. Originally launched as a Marvel-distributed comic book series by creators J.D. Matonti, Chris Matonti, and Julia Coppola, the show is set after the events of the original comic. “My Nightmare Stalker: The Eva LaRue Story,” produced by FORTÉ Entertainment for See It Now Studios, has been greenlit at Paramount+. The documentary follows the story of “CSI: Miami” star LaRue, who was threatened for 12 years by a man who called himself “Freddie Kruger.” Uber Advertising is launching an in-house Creative Studio, focused on crafting storytelling and immersive brand experiences across the Uber and Uber Eats platforms. The goal: partnering with brands to create original, culture-first moments that are integrated into the Uber experience, both digital and through on the ground activations. “A world-class consumer experience and strong brand trust are essential to an effective advertising platform,” said Kristi Argyilan, Global Head of Uber Advertising. “Our platform offers both – enabling us to redefine how brands connect with consumers. With the Creative Studio, we’re elevating what’s possible by developing consumer-first campaigns that deliver on client goals and resonate with Uber’s global audience.” DeAPlaneta Entertainment and Superprod Group are introducing a new hero in animated comedy series “Underdog.” The series was developed by Superprod Animation and is produced in its Paris and Angoulême studios in France as well as Red Monk’s studios in Milan, Italy. Currently in production with Gulli/M6, Red Monk Studio, and RAI, “Underdog” will consist of 52 11-minute episodes. |
![]() |
Media Impact Awards
Last Call: Make Your Impact Known The Cynopsis Media Impact Awards celebrate campaigns, content, and partnerships that drive real-world change. If your work sparks awareness, action, or advocacy—this is your moment. |
![]() |
![]() |
“Sharks Up Close” premieres Saturday, July 5 at 8p to kick off Nat Geo’s annual Sharkfest stunt. The special follows wildlife filmmaker Bertie Gregory as he ventures to South Africa to film Great White Sharks without a cage.
TBS’ “Friday Night Vibes” will shift from a monthly to a weekly release schedule this summer, starting Friday, June 27 at 8p with “Avengers: Endgame.” Viewers can keep the popcorn handy for the net’s “Dinner and a Movie,” returning Saturday, June 28 at 8p with “Ant-Man and the Wasp.” |
![]() |
Pluto TV and All Women’s Sports Network inked a global content partnership for a dedicated AWSN channel is featuring a 24/7 linear stream, including over 2,500 hours of live women’s sports annually as well of on-demand programming. Viewers will gain access to competitions and leagues such as Athletes Unlimited Softball League; FIBA 3×3; FIBA 3XBA; WNBL Basketball; H1 Field Hockey; WFA Tackle Football, and more.
IMG has secured the rights to broadcast the UEFA Women’s EURO 2025 competition on Sport 24, the live sports channel available on airlines and cruise ships. Outdoor Sportsman Group announced the expansion of Game & Fish TV with a FAST platform. Tagline: “The Sporting Lifestyle.” |
![]() |
Wedotv has struck a deal with Eutelsat to have three of its free-to-air streaming channels available via its HOTBIRD satellites at 13° East. German-language channels wedotv movies, wedotv BIG stories, and wedotv sports are now available across Europe.
Auto entertainment network Speedvision is now streaming on VIZIO WatchFree+ channel 1315. Fans of Speedvision can now watch its car content on WatchFree+, VIZIO’s free streaming service, available on all VIZIO TVs or in the VIZIO mobile app. Warner Bros. International Television Production announced that “Impractical Jokers” is heading to Lithuania. TV3 Group has commissioned a local version and will begin production later this year. Spanish Broadcasting System announced that LaMusica, its audiovisual entertainment app, will begin livestreaming as LaMusica TV on The Roku Channel. Curiosity Stream is now available on Southeast Asia’s Cignal Super. The licensing agreement with Cignal, the largest pay TV provider and media platform and distributor in the Philippines, brings Curiosity’s content to an audience in Southeast Asia where the demand is high for factual entertainment. |
![]() |
Mark Read, Chief Executive Officer of WPP, is retiring from the Board and as CEO on December 31 after more than 30 years with the company, including seven as CEO. “Mark has played a central role in transforming the Company into a world leader in modern marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent, setting WPP up well for longer-term success,” said Philip Jansen Chair of WPP. The search for a successor is underway.
Naveen Chopra, Executive Vice President and Chief Financial Officer of Paramount Global, is departing to pursue other opportunities. Andrew Warren, currently Strategic Advisor to the Office of the CEO and former Chief Financial Officer of Discovery Communications, will assume the additional role of EVP, Interim CFO. “We thank Naveen for his leadership role during a dynamic period of transformation and growth,” said George Cheeks, Chris McCarthy and Brian Robbins, Co-CEOs, Paramount. “We are excited to partner with Andy, who has been our strategic advisor, in his new, expanded role as interim CFO and we are confident that his deep financial expertise and familiarity with our business make him exceptionally well-suited to step into this position.” All3Media International has promoted Amanda Stevens to SVP Global Digital Partnerships. Stevens will spearhead the Digital Publishing team’s partner management and will lead the company’s FAST channel team. |
![]() |
This Day in History 1947 – Saab produced its first vehicle. Answer to Our Last Trivia Question During the first three seasons of which series did the Beach Boys’ “God Only Knows” play during the opening titles? “Big Love” (2006-11). Kudos to: Kate Zuckerman-CBS News/NYC; Chelsea Dwyer-NBCUniversal/NYC; Rob Maffei-Rob Maffei Publishing/NYC; Kathy Alexander/Northfield Center, OH; Wendy Holmes/Denver; Marni Banack/Toronto; Justin Pierce-JP Consulting Group/LA; David Garber-Loyola Marymount University/Playa Vista, CA; Tom Moore-Kalt Productions/LA; Ken DuBow-DuBow Media Distribution/LA Today’s Trivia Question |
|