Photo-Illustration: Curbed; Photos: Continuum, Getty
Continuum Club doesn’t have personal trainers. “We’re calling them human-performance specialists,” chief revenue officer Tom Wingert tells me as we tour the 25,000-square-foot flagship in Greenwich Village, walking through a room of weight racks and barbells that have just been set up. It’s also not a gym. The founders prefer “wellness social club,” which, like the custom-designed walnut stump banquettes that will serve as tables, nods to a certain kind of exclusivity. As does the price tag of $10,000 a month.
Why $10,000 a month? Science. “This is the lab,” Wingert says, pointing to an empty room that will soon be home to bone-density scanners and treadmills that will run VO2 max tests to track client oxygen-consumption levels. New members, for which there is a wait list, will begin their Continuum Club journey with a full biometric scan — their blood will be drawn, their sleep analyzed, and a wearable device will run instantaneous assessments of their heartbeat, step count, and blood pressure. The results will be input into the company’s proprietary artificial intelligence, which will create a personalized training program for them. You can go to Planet Fitness if you want to get yoked, but Continuum Club, per the company’s press materials, is about “the journey to becoming the ideal version of oneself.”
The branding is slick and intentionally gatekeeping (an upcoming art show is advertised as the “first and only time” the space will be open to the general public), but Continuum’s leadership team has relatively mundane origins. Chief executive Jeff Halevy is a former Today show health correspondent and syndicated fitness host who, more recently, started the AI-powered training platform Altis. (Clips of him cheerfully guiding…
