Caitlin Clark marks ‘sea change’ in popularity and revenue of women's sports

University of Iowa women’s basketball superstar Caitlin Clark continued to exert her record-smashing influence at the 2024 WNBA draft on April 15. The televised draft netted 2.45 million viewers, the most ever for that annual event, according to ESPN. Mary Jo Kane has studied Title IX, women in sports, and media coverage for decades at the University of Minnesota. She recently talked with WPR’s “Central Time” about Clark’s impacts and this moment for women’s sports.