As part of its expansion plans, Canela Media has appointed Philippe Guelton as Global President.
Reporting to Co-Founder and CEO Isabel Rafferty Zavala, Guelton will lead the company’s growth in the U.S. and Latin America, overseeing global sales, marketing, HR, ad operations, and customer success. He will be based in Canela Media’s New York office.
A veteran media executive with over 25 years of experience, Guelton was most recently President at Crackle and Chief Revenue Officer at Chicken Soup for the Soul Entertainment. During his nearly six years in that role, he oversaw the Crackle streaming platform as well as Crackle CONNEX, the company’s advertising sales arm responsible for monetizing owned and operated AVOD, FAST, and branded entertainment.
Guelton previously served as CEO of SheKnows Media from 2013 to 2018, where he grew the mission-driven company’s digital audience base and led it through its sale to Penske Media Corporation in the final year of his tenure. His past experience also includes a variety of executive roles with Hearst Magazines and Hachette Filipacchi Media.
Canela Media has been on a growth trajectory since its 2020 launch, hiring experienced professionals to lead new divisions. The company expanded into news and music in 2021 and launched the children’s content platform Canela Kids a year later.
In 2024, the company reported a 40% scale increase for Canela.TV.
![Figure 1: A dot and whisker plot showing the unadjusted and income-age adjusted difference between small business owners and non-owners for seven metrics of income volatility. The y-axis is the seven metrics of income volatility: volatile income, any drop in income, difficulty paying bills, any unexpected expense, credit card late fees, more than 3 overdraft fees, and more than 3 NSF fees. The x-axis is the difference between small business owners and non-owners in percentage points. The line color is unadjusted or adjusted difference. The dot is the coefficient estimate and the whiskers are the confidence interval. The unadjusted difference in volatile income between small business owners and non-owners is 30.1 percentage points with a confidence interval of [22.9, 37.4], the adjusted difference is 32 with a confidence interval of [24.9, 39.1]. For any drop in income, the unadjusted difference is 20.6 with a confidence interval of [13.2, 28.1], and the adjusted difference is 23.1 with a confidence interval of [15.8, 30.5]. For difficulty paying bills, the unadjusted difference is -.5 with a confidence interval of [-7.9, 6.8], and the adjusted difference is 4.6 with a confidence interval of [-2.4, 11.6]. For any unexpected expense the unadjusted difference is 6.5 with a confidence interval of [0, 13.1], and the adjusted difference is 6.2 with a confidence interval of [-0.2, 12.7]. For credit card late fees, the unadjusted difference is 3.7 with a confidence interval of [-3.8, 11.3], and the adjusted difference is 3.5 with a confidence interval of [-3.4, 10.6]. For more than 3 overdraft fees, the unadjusted difference is 6.4 with a confidence interval of [0.1. 12.7], and the adjusted difference is 9 with a confidence interval of [2.3, 15.6]. For more than 3 NSF fees, the unadjusted difference is 4.8 with a confidence interval of [-0.4, 10.1], and the adjusted difference is 5.6 with a confidence interval of [0, 11.2].](https://hispanicbusinesstv.com/wp-content/uploads/2025/01/cfpb_the-financial-security-of-small-business-.width-800-150x150.png)
