Mike Tyson looks on prior to the Heavyweight fight between Tyson Fury and Francis Ngannou at … More Boulevard Hall on October 28, 2023 in Riyadh, Saudi Arabia. (Photo by Justin Setterfield/Getty Images)
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Former heavyweight boxing champion Mike Tyson has a new role. He is now CEO of Carma HoldCo, the Las Vegas-based parent company behind cannabis brands that include Tyson 2.0, Ric Flair Drip and Evol by Future.
The boxing icon’s ascendancy to the company’s helm is part of a “new phase for Carma HoldCo, and a deeply personal progression for Tyson himself, who has long expressed a desire to take on a greater leadership role within the company,” according to a news announcement.
Tyson is succeeding Adam Wilks as CEO.
On his new leadership appointment, Tyson said in a statement, “Carma HoldCo was built on the belief that powerful stories and even more powerful products can change how people connect with wellness, entertainment, and culture. This isn’t just a title—it’s a responsibility I take seriously. I’ve wanted to be more involved for a long time, and now is the right time to take that step. I’m fully committed to making sure everything we create stays true to who we are while growing in new and exciting ways.”
A longtime cannabis advocate, Tyson first made a foray into the space when he founded his eponymous brand Tyson 2.0 in 2021. In 2022, Tyson and former rival, ex-heavyweight boxing champ Evander Holyfield, formed Carma Holdings, which launched Tyson 2.0’s Holy Ears’ THC and Delta 8 infused edibles that month. The partnership ushered in the launch of Holyfield’s own cannabis line in 2023. And no body parts were shed as a result.
