Wednesday, April 24, 2024
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After a distinguished career spanning over 31 years, Visit Salt Lake (VSL) is celebrating the retirement of industry veteran Mark White this May. Most recently, Mark held the position of Chief Sales & Experience Officer at VSL.
“Mark’s departure is truly bittersweet as his list of contributions to Visit Salt Lake is endless,” said Kaitlin Eskelson, president & CEO of Visit Salt Lake. “From development of the Ski Salt Lake brand and Super Pass product to overseeing the sales department’s record bookings of more than 947,000 room nights in 2023, Mark leaves a true legacy of leadership and vision behind.”
Mark is incredibly proud of his many accomplishments and the staff he’s mentored over the years. “While this change is bittersweet, I know I leave Visit Salt Lake’s valued clients in incredibly capable hands. I am confident this team is ready to take the baton and run with it,” said White. “I’m really looking forward to spending more time skiing, cycling, whitewater kayaking, making music, and traveling.”
Taking over his role, VSL’s experienced Vice President of Sales, Tyson Lybbert, will step up as the new Chief Sales Officer. Additionally, industry expert Julie Rhoads will advance to Chief Services Officer. Under Mark’s leadership, the sports division he founded, now known as Sports Salt Lake and led by Executive Director Clay Partain, focuses on youth and amateur sports events. Clay Partain has been appointed the new Chief Sports Officer.
Mark’s career at VSL began after he competed with the U.S. Freestyle Ski Team, earned his MBA from Utah State University, and worked in investment and banking. His first role at VSL was as the inaugural Director of Ski Tourism, where he drew hundreds of ski clubs and tour operators to the region. He also developed the Super Pass, enabling access to Alta, Brighton,…
