Eric Helitzer spent more than a decade in the construction and development industry as a senior project manager and project engineer, getting a front line view of how business was often done. Contractors would manage millions of dollars in materials through group texts, email chains, and disconnected spreadsheets.
To fix that, he founded and leads SubBase, which offers a connected platform for specialty trade and general contractors, enabling them to request pricing, place orders, communicate with suppliers, track deliveries and reconcile invoices in one place. Additionally, by connecting with leading accounting platforms, SubBase provides project and leadership teams with real-time budget visibility.
To scale its construction materials procurement platform, the Fort Lauderdale-based startup announced today it has closed a $7 million Series A funding round. The round was led by FINTOP, with participation from Fika Ventures. To date, SubBase has raised more than $15 million.
“We’ve proven that the SubBase platform drives real results for demanding contractors, and with this next chapter, we’re accelerating our roadmap faster than ever,” said CEO Helitzer [pictured above]. “The challenges we’re tackling – from cost overruns and visibility gaps to procurement inefficiencies and data silos – cost the industry billions each year. We’re building the connected infrastructure the sector has been missing.”
SubBase, founded in 2022, already processes thousands of orders weekly and is on pace to reconcile more than $1 billion in materials volume this year, according to the company.
The new capital will fund product and engineering growth, including expanding SubBase’s supplier network with deeper integrations and AI-driven support.
“The construction materials market is massive, manual and overdue for modernization, and the team that solves this needs to know the industry from the inside out,” said Brittani Roberts, director at FINTOP who will join SubBase’s board. “Eric and the SubBase team have that tenure and credibility, and they’ve already earned the trust of the nation’s largest contractors and suppliers to prove it.”
To support its growth, SubBase is hiring in product, engineering, sales and customer success, the company said.
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