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Reading: Dodge announces return to NASCAR Cup Series beginning at Daytona 500
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Hispanic Business TV > Las Vegas > Dodge announces return to NASCAR Cup Series beginning at Daytona 500
Las Vegas

Dodge announces return to NASCAR Cup Series beginning at Daytona 500

HBTV
Last updated: November 3, 2026 2:44 pm
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LAS VEGAS — Dodge is returning to the NASCAR Cup Series in 2027, a year earlier than initially expected.

The Stellantis-owned Dodge brand announced its return at the SEMA Show in Las Vegas on Monday.

Dodge will once again give the Cup Series four manufacturers, joining Chevrolet, Ford and Toyota in fielding entries to compete in a 36-race schedule that begins in mid-February and crowns a champion in early November.

Kaulig Racing will use the Dodge Charger to field a two-car team beginning at the Daytona 500. AJ Allmendinger and Ty Dillon are expected to fill those seats.

“Dodge’s return to the NASCAR Cup Series is a significant milestone for the sport,” NASCAR CEO Steve O’Donnell said in a statement. “This commitment speaks to Dodge’s belief in our sport and gives fans another reason to be excited about what’s ahead.

“The partnership between NASCAR, (Ram CEO) Tim Kuniskis and the entire team at Stellantis has been nothing short of phenomenal. They have a deep passion for NASCAR and its ability to showcase the world’s top brands, and we can’t wait to see Dodge on the racetrack for the Daytona 500 and beyond.”

Dodge raced in NASCAR through the 2012 season and left the same month it celebrated the Cup title with Brad Keselowski and Penske Racing. It was Dodge’s first Cup championship since Richard Petty’s sixth of seven titles in 1975.

Dodge re-entered the NASCAR Truck Series with its Ram brand in 2026, with eyes on expanding to the premier Cup Series in 2028. Kuniskis vowed to be disruptive while doing it “unlike anyone else.”

Kuniskis said Ram planned to tap into NASCAR’s estimated fan base of 20 million “and turn it into 80 or 100 million.” Kaulig had five trucks race this season, all of which are outside the top 10 in the series standings heading to the season finale at Homestead, Florida, this weekend.

Normally, it would have taken Dodge two years to get ready for the Cup Series. But Dodge bypassed part of the timeline required to develop a new engine by partnering with Earnhardt Childress Racing to build Dodge-spec powerplants alongside its regular Chevrolet operations.

Chevrolet, Ford and Toyota allowed that unique partnership in part because they believed a fourth manufacturer in NASCAR would be good for the overall health of the racing series.

___

See AP’s full auto racing coverage here



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