MIAMI—PARAISO Miami Swim Week beckoned bikinis and beauty brands to Miami Beach June 8-11, bringing over 45 swimwear and resortwear shows, pop-up events, and brand-centric activations to the destination. Event organizers utilized SI Tickets by Sports Illustrated as the official ticketing partner and estimated that the four-day affair welcomed approximately 12,500 attendees.
PARAISO made industry waves in March when it announced it was moving its presentations up one month, from July to June. Natalija Dedic Stojanovic, founder of PARAISO Miami Beach, attributed the change to “market shifts.”
“Swim Week fashion shows only come once a year, and PARAISO’s date change was focused on maximizing the exposure for these brands in the high-summer season,” Stojanovic said. “Consumers, influencers, and editors start covering swim as soon as Memorial Day rounds, and we wanted to align the platform to have brands capitalize on the time of year when most of their sales occur.”
Despite PARAISO’s expedited timeline, Miami Swim Show—the swimwear trade show often considered Miami Swim Week’s axis—will still go from July 8-10, alongside other runway shows and associated activations. Meanwhile, the new PARAISO dates heralded in a revamped look and feel—from a redesigned runway to the inaugural Summer Fashion Summit.
“Moving the event to a different month brought a need to bring a fresh look to the event and runway,” Stojanovic said. “We wanted Swim Week attendees to feel they are attending a completely new event and bring an element of surprise and excitement.”
PARAISO’s upgraded U-shaped runway featured floor-to-ceiling LED screens on both ends. The new look improved seating visibility and added visual dynamism that brands like Luli Fama and Natasha Tonić capitalized on.
Here’s how else PARAISO Miami Beach splashed its way across South Beach…
