Leaders from Dallas, Fort Worth, Arlington talk about making most of world’s most popular sporting event.
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Four months before the World Cup comes to North Texas, leaders from the region’s three biggest cities emphasized how businesses can capitalize on soccer fever — through both official and non-official channels — during an event that is expected to pump billions of dollars into the local economy.
At Dallas Business Journal’s Feb. 10 event discussing the World Cup, Fort Worth Mayor Mattie Parker, Arlington Mayor Jim Ross and Dallas Mayor Pro Tem Jesse Moreno spoke on a panel about how their respective cities are collaborating and preparing for the global spotlight.
The tournament is anticipated to bring hundreds of thousands of visitors to North Texas from June 14 to July 14 as a cup-high nine matches are hosted at AT&T Stadium in Arlington, which will be rebranded as Dallas Stadium during the event. In addition to matches, Dallas will also be home to the tournament’s International Broadcast Center, anticipated to host 4,000 journalists, as well as a Fan Fest expected to bring 40,000 daily to Fair Park.
“We’re certainly going to see a significant impact in preparation for the World Cup and well beyond the World Cup in how it changes the dynamics of neighborhoods, but more importantly, how it’s changing businesses,” Ross said. “There are businesses that are going to get a springboard effect of launching into a whole new era based upon their involvement.”
