HYBE has disclosed the sale of its remaining 9.38% stake in rival SM Entertainment to Tencent Music Entertainment (TME), a subsidiary of Chinese tech giant Tencent. The deal, valued at approximately 243.35 billion South Korean won (approximately $177 million), involves the transfer of 2.21 million shares at 110,000 won per share and is set to close on May 30, according to a new regulatory filing.
This transaction marks HYBE’s complete exit from SM Entertainment, a powerhouse K-pop agency behind acts like EXO, aespa and NCT 127.
HYBE initially entered SME in 2023, acquiring a 14.8% stake from founder Lee Soo Man and later raising its holding to 15.78% through a failed takeover bid, ultimately losing out to Kakao, which now holds a 40.28% stake. After reducing its stake to 9.38% in May 2024, HYBE has now sold its remaining shares.
Why get out of the SME business? HYBE said on Tuesday that it has “divested noncore assets as part of a choice and concentration strategy” and that “secured funds will be used to secure future growth engines.”
TME’s acquisition makes it the second-largest shareholder in SME, behind Kakao. It operates leading Chinese music platforms such as QQ Music and Kugou Music and has existing ties to K-pop through partnerships with HYBE and others. TME also holds minority stakes in YG Entertainment and Kakao Entertainment, signaling its broader strategy to expand influence in the global K-pop landscape.
For SME, the deal could strengthen its reach in the Chinese market and enhance its digital distribution, artist promotion and content collaborations through Tencent’s various platforms. SME is coming off a strong Q1, with revenue up 5.2% year-over-year, driven by strong growth in concerts and recorded music. Concert revenue surged 58% thanks to tours by NCT 127, aespa and others, and recorded music rose 23.1%.
The acquisition reflects TME’s ongoing investment in Korean assets and sets the stage for deeper cross-border collaboration in music and media. It also marks the latest shift in the balance of power within the K-pop industry, highlighting the growing influence of Chinese tech giants in South Korea’s entertainment sector.
Meanwhile, HYBE is repositioning itself for future expansion, using the proceeds from this sale to invest in new ventures. The company continues to grow globally with its roster of artists including BTS, NewJeans and SEVENTEEN, and remains focused on developing next-gen platforms and talent. In the first quarter, HYBE reported strong financial performance despite a 5.9% drop in recorded music revenue. Total revenue rose 38.7% year-over-year, driven by a 252% surge in concert revenue and a 75.2% increase in merch and licensing. HYBE also expanded into Latin America with festivals and a music competition show.
