- Democrats launched “Our Power, Our Country” with the goal of regaining control of the House of Representatives in the midterm elections. Following recent local victories, the party is seeking to mobilize Latino, African American, and, for the first time, rural voters, focusing its message on the cost of living and healthcare.
- Democrats have already begun preparing for next year’s midterm elections. After surprising victories in this year’s local elections, the party sees an opportunity to win back key voters in Latino, Asian American, African American, and rural communities, offsetting the gains Republicans made with these groups in 2024.
- Thus, in late November, the party announced the “Our Power, Our Country” initiative. The new program, representing a historic eight-figure investment, marks the first time the DCCC has had a strategy specifically dedicated to mobilizing rural voters. This group is crucial, considering that in the previous presidential election, 69% of rural voters opted for the Republican Party.
- “This historic investment demonstrates that Democrats are investing our money where our values are. Our Power, Our Country is a promise that more voices will be heard, valued, and mobilized, from the largest cities to the most remote rural areas,” said DCCC spokesperson Bridget Gonzalez in an interview with El Observador USA. She added that they are “building the infrastructure to secure all the votes necessary to obtain a majority in the House.”
- The DCCC seeks to implement a multifaceted strategy that includes thorough research, investing earlier than ever before in paid advertising and voter education, direct mail, increased media coverage, persuasion and mobilization initiatives, grassroots networking, and hiring dedicated organizing staff.
- According to the latest Equis Research poll, Trump has a 36% approval rating among Latino voters, while 59% disapprove of his performance. This discontent is particularly pronounced within his own 2024 base, with 19% of his Latino voters feeling disappointed or regretful, and 13% saying they might consider changing their vote in the upcoming 2026 election.
- The report found that the cost of living and economic hardship remain the dominant issues shaping Latinos’ political stances across all demographic groups. Specifically, concerns include housing, food, and wages.
