The International Fresh Produce Association (IFPA) will host its annual IFPA Mexico Conference on May 14-15 in Guadalajara. The conference will bring together importers, exporters, retailers, producers, and business solution providers from across the fresh produce supply chain.
The event, designed to support businesses looking to expand in the Mexican market, will feature an expo showcasing industry innovations and providing key insights on trade, food safety, consumer trends, and regulatory changes. Experts will discuss challenges and opportunities that impact businesses engaged in fresh produce import and export.
Mexico’s Role in Global Produce Trade
Mexico plays a vital role in the fresh produce industry, serving as a key supplier for markets in the United States, Canada, and beyond. Mexico remains a strategic hub for international trade with a diverse agricultural output and a strong export market.
“The Mexican produce industry plays an incredibly important role domestically and across the entire produce industry,” said Jessica Keller, IFPA VP of Global Relations.
“From food safety to innovation and tariffs to consumer trends, there are many moving targets critical to the success of those looking to do business in Mexico and the rest of the region. Anyone looking to navigate these trade complexities and optimize their market strategies will be energized by the expertise and connections they will make at this year’s Mexico Conference,” Keller added.
The IFPA Mexico Conference will provide industry leaders the resources to navigate Mexico’s regulatory landscape, shifting trade policies, and consumer demand trends.
Related Article: Decoding Tariffs: IFPA’s Essential Resources
Key Sessions at IFPA’s Mexico Conference
Paulina Gross of Euromonitor International will share insights on global consumer trends shaping the Mexican produce market.
This data-driven presentation will help businesses adapt to changing consumer preferences, emerging market demands, and industry disruptions.
In addition, the conference will host sessions on:
Food Safety First: Futureproofing Mexico’s Fresh Produce Industry
As global food safety regulations evolve, companies must stay ahead of outbreak trends, compliance measures, and risk mitigation strategies. This session will explore how robust food safety practices can enhance product integrity and protect Mexican growers’ and suppliers’ international market access.
Navigating North American Trade: USMCA and Market Access
Trade between Mexico, the United States, and Canada is a cornerstone of the fresh produce industry. However, shifting policies, tariffs, and regulatory changes continue to impact cross-border commerce.
This session will provide a fact-based review of the United States-Mexico-Canada Agreement (USMCA) and its effects on fresh produce exports. Experts will also break down the following:
- Current tariff trends and their impact on international trade.
- Opportunities for Mexican producers to expand exports.
- Challenges in market access and regulatory compliance.
As Mexico remains a key supplier of fresh fruits and vegetables, staying informed on trade policies is essential for businesses looking to maintain competitiveness.
Strategic Vision: IFPA’s Industry Roadmap
Doug Bohr, IFPA’s Chief Strategy Officer, will discuss the progress of IFPA’s three-year strategic plan, which was first introduced at the Global Produce & Floral Show in October. The plan addresses industry-wide challenges, supports business growth, and enhances global trade opportunities.
“The IFPA Mexico Conference is an essential event for those in the fresh produce industry,” said Bohr. “Attendees will gain critical insights into the evolving market while making valuable industry connections.”
Networking and Business Growth Opportunities
Beyond educational sessions, the IFPA Mexico Conference will provide multiple networking opportunities. Attendees will have the chance to engage with exhibitors, connect with decision-makers, and explore business solutions tailored to the Mexican market.
“This is the most relevant event in Mexico that connects the entire agribusiness supply chain,” said Rubén Ramírez, IFPA Mexico Country Manager.
“It’s critically important for our industry to explore how global trends will impact the regional and Mexican market. Equally important is the ability to connect, engage, and explore solutions specific to this market. Being part of The Mexico Conference means staying at the forefront of the industry and accessing key insights for strategic decision-making,” Ramírez added.
How to Participate in The Mexico Conference
Registration for the IFPA Mexico Conference is now open. Industry professionals looking to attend, exhibit, or sponsor the event can find more details by contacting Rubén Ramírez at [email protected] or calling (52) 442-647-7620.
The IFPA Mexico Conference is a crucial platform for businesses to gain industry expertise, expand their professional networks, and position themselves for success in the fresh produce sector.
