Peter Sedlarcik is President, Data, Technology, Analytics, and Insights (DTAI) at Spark Foundry, a global media agency brand within Publicis Media. Spark Foundry’s bold vision harnesses a startup spirit with a powerhouse soul that melds an entrepreneurial and innovative business approach with the resources, capabilities, and marketplace clout of a larger network. Spark Foundry was named Adweek’s 2022 U.S. Media Agency of the Year and Ad Age’s 2022 Media Agency of the Year.
In this role, Sedlarcik leads the DTAI practice at the agency and is responsible for infusing data and analytics into the work being delivered to ensure all media investments are audience-centric and accountable to brand and business outcomes. Under Sedlarcik’s guidance, the DTAI team partners with clients to build sustainable transformation roadmaps for integrating data, technology, and analytics into a data-driven decision-making engine that helps future-proof the business. 
Sedlarcik holds over 20 years of progressive experience leading teams across the data, technology, analytics, and insights fields. Throughout his career, he has worked with brands across many categories including durable goods, automotive, retail, financial services, packaged goods, healthcare, travel, and technology. 
As a major proponent of the importance of data and analytics to drive marketing decisions and outcomes, Sedlarcik is dedicated to advancing data and analytics across the industry. He has served as Chair of the 4A’s (American Association of Advertising Agencies) Measurement Committee, sits on the Board of Trustees for the ARF (Advertising Research Foundation), and is an active board member of the MRC (Media Ratings Council).
Sedlarcik received a bachelor’s degree from Fordham University and a master’s degree from Baruch College’s Zicklin School of Business.
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