The F1 Las Vegas Grand Prix in November “didn’t draw as many people to Las Vegas as the initial run in 2023”Getty Images
The F1 Las Vegas Grand Prix “didn’t draw as many people to Las Vegas as the initial run in 2023,” but Las Vegas Convention and Visitors Authority President and CEO Steve Hill “still considered it to be a successful event,” according to Richard Velotta of the LAS VEGAS REVIEW-JOURNAL. In an interview following yesterday’s LVCVA board meeting, Hill said that the event’s planners “would meet in future months to make plans to make next year’s event better.” Hill said that he and several stakeholders — representatives of F1, Strip resort partners, Clark County’s Health and Public Works departments and the Las Vegas Metropolitan Police — would “have discussions about how the race could be made better in the future.” LVCVA’s Chief Marketing Officer Kate Wik mentioned that “early statistics show social media engagement and awareness outside of Las Vegas easily made F1 one of the city’s most successful events.” Wik: “From Monday, Nov. 18 to Monday, Nov. 25, a total of 33,716 stories were generated, resulting in over 706 billion impressions.” Wik noted the social media stories and impressions had an “estimated media value of” $6B for the destination. Wik said that she “expects next month to have audited F1 numbers inclusive of global viewership statistics.” There was “no discussion about complaints from local small businesses who say they’ve lost millions of dollars in sales due to inaccessibility to their properties during race week” (LAS VEGAS REVIEW-JOURNAL, 12/10).
