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Hispanic Business TV > Houston > Meet Martin Tailors, Houston’s go-to tailor for Astros and Rockets
Houston

Meet Martin Tailors, Houston’s go-to tailor for Astros and Rockets

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Last updated: September 20, 2026 1:15 am
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Martin Hernandez III is photographed at Martin Tailors, his family’s longtime tailor shop, in Houston on Tuesday, Sept. 1, 2026.

Raquel Natalicchio/Houston Chronicle

Justo Guerrero, 51, works at Martin Tailors in Houston on Tuesday, Sept. 1, 2026. Guerrero has worked at the family-owned tailor shop for 20 years.

Justo Guerrero, 51, works at Martin Tailors in Houston on Tuesday, Sept. 1, 2026. Guerrero has worked at the family-owned tailor shop for 20 years.

Raquel Natalicchio/Houston Chronicle

A pin is tucked into Justo Guerrero’s jacket during a fitting at Martin Tailors in Houston on Tuesday, Sept. 1, 2026. Guerrero, 51, has worked at the shop for 20 years.

A pin is tucked into Justo Guerrero’s jacket during a fitting at Martin Tailors in Houston on Tuesday, Sept. 1, 2026. Guerrero, 51, has worked at the shop for 20 years.

Raquel Natalicchio/Houston Chronicle

Martin Hernandez III points to a photograph of his grandfather, Martin Hernandez Sr., during his military service at Martin Tailors in Houston on Tuesday, Sept. 1, 2026.

Martin Hernandez III points to a photograph of his grandfather, Martin Hernandez Sr., during his military service at Martin Tailors in Houston on Tuesday, Sept. 1, 2026.

Raquel Natalicchio/Houston Chronicle

Military memorabilia honoring the Hernandez family’s history of service is displayed at Martin Tailors in Houston on Tuesday, Sept. 1, 2026.

Military memorabilia honoring the Hernandez family’s history of service is displayed at Martin Tailors in Houston on Tuesday, Sept. 1, 2026.

Raquel Natalicchio/Houston Chronicle

María del Socorro Hernandez points to a photograph of the first location of Martin Tailors at the family’s longtime tailor shop in Houston on Tuesday, Sept. 1, 2026.

María del Socorro Hernandez points to a photograph of the first location of Martin Tailors at the family’s longtime tailor shop in Houston on Tuesday, Sept. 1, 2026.

Raquel Natalicchio/Houston Chronicle

Photographs, awards and memorabilia collected over decades cover the walls of Martin Tailors in Houston on Tuesday, Sept. 1, 2026.

Photographs, awards and memorabilia collected over decades cover the walls of Martin Tailors in Houston on Tuesday, Sept. 1, 2026.

Raquel Natalicchio/Houston Chronicle

Photographs, awards and memorabilia collected over decades cover the walls of Martin Tailors in Houston on Tuesday, Sept. 1, 2026.

Photographs, awards and memorabilia collected over decades cover the walls of Martin Tailors in Houston on Tuesday, Sept. 1, 2026.

Raquel Natalicchio/Houston Chronicle

Martin Hernandez III works at Martin Tailors, his family’s longtime tailor shop, in Houston on Tuesday, Sept. 1, 2026. The business, founded by his grandfather Martin Hernandez Sr., has been passed down through three generations of the Hernandez family.

Martin Hernandez III works at Martin Tailors, his family’s longtime tailor shop, in Houston on Tuesday, Sept. 1, 2026. The business, founded by his grandfather Martin Hernandez Sr., has been passed down through three generations of the Hernandez family.

Raquel Natalicchio/Houston Chronicle

Martin Hernandez III works at Martin Tailors, his family’s longtime tailor shop, in Houston on Tuesday, Sept. 1, 2026. The business, founded by his grandfather Martin Hernandez Sr., has been passed down through three generations of the Hernandez family.

Martin Hernandez III works at Martin Tailors, his family’s longtime tailor shop, in Houston on Tuesday, Sept. 1, 2026. The business, founded by his grandfather Martin Hernandez Sr., has been passed down through three generations of the Hernandez family.

Raquel Natalicchio/Houston Chronicle

María del Socorro Hernandez sews at Martin Tailors, her family’s longtime tailor shop, in Houston on Tuesday, Sept. 1, 2026.

María del Socorro Hernandez sews at Martin Tailors, her family’s longtime tailor shop, in Houston on Tuesday, Sept. 1, 2026.

Raquel Natalicchio/Houston Chronicle

On any given day at Martin Tailors, Houston shows up in pieces throughout the shop.

Rice University jerseys wait to be worked on near shelves stacked with buttons. Photographs, newspaper clippings, military memorabilia cover the walls. Longtime customers walk through the same doors their families have used for generations.

And behind the sewing machines, members of the Hernandez family are always working, as they have since 1972.

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Martin Hernandez III works at Martin Tailors, his family’s longtime tailor shop, in Houston on Tuesday, Sept. 1, 2026. The business, founded by his grandfather Martin Hernandez Sr., has been passed down through three generations of the Hernandez family.

Martin Hernandez III works at Martin Tailors, his family’s longtime tailor shop, in Houston on Tuesday, Sept. 1, 2026. The business, founded by his grandfather Martin Hernandez Sr., has been passed down through three generations of the Hernandez family.

Raquel Natalicchio/Houston Chronicle

Martin Hernandez III grew up here, first as a child getting into his grandfather’s thread and scissors, then as a young man learning the trade that has passed through his family.

“I was probably five or six years old and going to Memorial Elementary,” he said. “As soon as I got out of school, I would go straight to the tailor shop.”

Now 45, he carries not only the family business but also his grandfather’s name.

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“It means I have big shoes to fill,”  Martin III said. “Sometimes it feels like I haven’t quite filled those shoes. There’s pressure, but it’s a good pressure.”

An old chair in the shop keeps him especially close to his grandfather. Martin Sr. made its cushion himself and hid inside it a tool he used whenever something needed fixing — plumbing, a car or a problem around the shop. He called it “the key of life.”

“I remember sitting there doing homework. I remember cutting fabrics there, eating my food there and having talks with him. Sometimes because I was in trouble and sometimes just general talks where he’d give me his wisdom,” he said. “Everything happened around that chair.”

His grandfather, Martin Hernandez Sr., built the business with his wife, María. Orphaned as a child, Martin Sr. spent part of his youth in Harlingen before returning to Mexico. He worked with cattle and lived as a vaquero before learning to tailor.

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Clockwise, from left; Martin Hernandez custom fits a suit for a customer at Martin Tailors in Houston, Martin Hernandez III leans over his grandfather’s chair at Martin Tailors, his family’s longtime tailor shop, in Houston on Tuesday, Sept. 1, 2026., Family photographs are displayed on a table at Martin Tailors in Houston on Tuesday, Sept. 1, 2026.

Raquel Natalicchio / Houston Chronicle, Photos courtesy of Hernandez family.

Clockwise, from left; Martin Hernandez custom fits a suit for a customer at Martin Tailors in Houston, Martin Hernandez III leans over his grandfather’s chair at Martin Tailors, his family’s longtime tailor shop, in Houston on Tuesday, Sept. 1, 2026., Family photographs are displayed on a table at Martin Tailors in Houston on Tuesday, Sept. 1, 2026.

Raquel Natalicchio / Houston Chronicle, Photos courtesy of Hernandez family.

He met his wife, María del Socorro Hernandez, as teenagers studying in Guadalajara, Jalisco. He was 19. She was 17.

They knew each other for three years before marrying. Before the wedding, he gave her a choice.

“I’m going back to my country,” she remembers him telling her. “We’re going to live in the United States. If we have a family, I want them to be educated there.”

“You decide,” he told her.

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“And I decided,” she said.

Blanca Hilda Hernandez holds a Polaroid showing the first Martin Tailors shop in Houston on Tuesday, Sept. 1, 2026.
The Mexican passport of Martin Tailors founder Martin Hernandez Sr. is displayed at the family’s longtime tailor shop in Houston on Tuesday, Sept. 1, 2026.

Blanca Hilda Hernandez holds a Polaroid showing the first Martin Tailors shop in Houston and the Mexican passport of Martin Tailors founder Martin Hernandez Sr. on Tuesday, Sept. 1, 2026.

They eventually built a life in Houston around family, faith and a tailor shop that would grow alongside the city. Martin Sr. spoke English. María did not. And money was tight. “We worked a lot,” María said. “It wasn’t easy. But everything can be done when you have the will to say, ‘I can.’”

The shop became an extension of their home. Martin Jr. played in a baby walker between the racks while his father worked. After school, he and his siblings returned to the shop. In time, nieces, nephews and grandchildren would grow up there, too; some working at the shop while attending college.

Today, four generations of the Hernandez family work at Martin Tailors. Blanca Hilda Hernandez, Martin III’s mother and the widow of the late Martin Jr., remembers her father-in-law encouraging younger family members to use the shop as a place to begin.

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Blanca Hilda Hernandez, mother of Martin Hernandez III, works at Martin Tailors, her family’s longtime tailor shop, in Houston on Tuesday, Sept. 1, 2026.

Blanca Hilda Hernandez, mother of Martin Hernandez III, works at Martin Tailors, her family’s longtime tailor shop, in Houston on Tuesday, Sept. 1, 2026.

Raquel Natalicchio/Houston Chronicle

“Use the shop as a stepping stone to go to college, and then spread your wings,” she remembers him telling them.

She also remembers the effort it took to build it.

“They worked until three or four in the morning almost every day while they were building this place,” Hilda said. “That’s what legacy means to me.”

The legacy Hilda described covered a table: Martin Sr.’s Mexican passport and a letter he wrote to his son while his son was serving in the Marines. In it, he described a duplex he hoped to buy after years of leasing space for the business and drew a blueprint. That duplex, at 4712 Feagan St. in Houston, is now the home of Martin Tailors.

A letter written by Martin Hernandez Sr. to his son while he was serving in the Marines in the 1980s includes a hand-drawn blueprint of the duplex Hernandez planned to purchase as a permanent home for Martin Tailors. The building remains home to the family’s tailor shop in Houston, photographed Tuesday, Sept. 1, 2026.

Some of the family’s history has also become part of Houston’s.

Before the Houston police officers who would become known as the Chicano Squad became detectives, some were already customers, Martin III said.

Houston Police Dept Chicano Squad in 1986 photo. Front row L-R: Inv. P. J. Guerrero, Richard "Rico" Garcia, and the late Irma Sauceda, Middle row L-R: Inv. Jose Selvera Jr., Officer Jaime Escalante, Sgt. Cecil Mosqueda, Raymond Gonzales, Back row L-R: Sgt. Tody Hernandez, Robert Gatewood, Inv. U. P. Hernandez. Houston Post photo dated Oct. 1, 1986.

Houston Police Dept Chicano Squad in 1986 photo. Front row L-R: Inv. P. J. Guerrero, Richard “Rico” Garcia, and the late Irma Sauceda, Middle row L-R: Inv. Jose Selvera Jr., Officer Jaime Escalante, Sgt. Cecil Mosqueda, Raymond Gonzales, Back row L-R: Sgt. Tody Hernandez, Robert Gatewood, Inv. U. P. Hernandez. Houston Post photo dated Oct. 1, 1986.

Houston Chronicle

The squad was formed in 1979, when HPD pulled a group of Mexican American officers from patrol duty and tasked them with investigating unsolved homicides in Houston’s Latino communities, where language barriers and deep distrust of police had left many cases unresolved. The bilingual officers went on to become a groundbreaking homicide unit within the department.

When the officers moved into the unit and needed suits, they turned to his grandfather.

A VIP pass from the premiere of “The Chicano Squad” hangs among memorabilia at Martin Tailors in Houston on Tuesday, Sept. 1, 2026. The Hernandez family tailored suits for members of the Houston Police Department unit that became known as the Chicano Squad.

A VIP pass from the premiere of “The Chicano Squad” hangs among memorabilia at Martin Tailors in Houston on Tuesday, Sept. 1, 2026. The Hernandez family tailored suits for members of the Houston Police Department unit that became known as the Chicano Squad.

Raquel Natalicchio/Houston Chronicle

“My grandfather said, ‘Bring in your sport coats. Bring in your blazers, and I’ll show you how to dress. I’ll show you how to put yourself together,’”  Martin III said.

Decades later, some still return.

Around 2014, Martin III said, the team called looking for help with uniform repairs. Gloves needed restitching. Baseball pants needed patches. Some players, superstitious about their uniforms, preferred repairing the same pair rather than replacing them.

“They’d call and ask, ‘Can you tailor the jerseys? Can you stitch the numbers on? Can you take the jerseys in? Can you make them shorter?’” he said. Sports clients now include the Rockets and the University of Houston.

Juan Jose “Johnny” Hernandez, son of Martin Tailors founder Martin Hernandez Sr., works at the family’s longtime tailor shop in Houston on Tuesday, Sept. 1, 2026.

Juan Jose “Johnny” Hernandez, son of Martin Tailors founder Martin Hernandez Sr., works at the family’s longtime tailor shop in Houston on Tuesday, Sept. 1, 2026.

Raquel Natalicchio/Houston Chronicle

But when Martin III thinks about those calls, he doesn’t think about the teams first.

“The first person I think about is my grandfather,” he said. “I think about how excited he would be if I could tell him, ‘Hey, Grandpa, we got this account,’ or, ‘They called us today. They want us to do this.’”

For the Hernandez family, the work has never been only about clothing.

Rice University jerseys are worked on near shelves filled with buttons and tailoring supplies at Martin Tailors in Houston on Tuesday, Sept. 1, 2026.
Martin Hernandez III works at Martin Tailors, his family’s longtime tailor shop, in Houston on Tuesday, Sept. 1, 2026. The business, founded by his grandfather Martin Hernandez Sr., has been passed down through three generations of the Hernandez family.

Martin Hernandez III works at Martin Tailors, his family’s longtime tailor shop, in Houston on Tuesday, Sept. 1, 2026. The business, founded by his grandfather Martin Hernandez Sr., has been passed down through three generations of the Hernandez family.

John Hernandez, Martin Sr.’s son and a co-owner of the shop, describes himself as a “process engineer,” constantly looking for ways to improve not just an alteration, but the experience of the person walking through the door. Today, the shop handles alterations and repairs everything from everyday clothing and suits to wedding gowns, leatherwork and uniforms.

“It’s not a transaction,” John said. “It’s a relationship. And I’m in it for the long haul.”

Longtime customer Liz Butler, 70, is fitted for alterations by Juan Jose “Johnny” Hernandez at Martin Tailors in Houston on Tuesday, Sept. 1, 2026.

Longtime customer Liz Butler, 70, is fitted for alterations by Juan Jose “Johnny” Hernandez at Martin Tailors in Houston on Tuesday, Sept. 1, 2026.

Raquel Natalicchio/Houston Chronicle

He now serves some of the same families his father served.

“I’m seeing three generations of people come through here,” he said. “I’m there at their proms. I’m there at their christenings. I’m there at their weddings. I’m there at the funerals.”

That intimacy is also how Martin III understands the business.

A customer might arrive with a suit for a first job, clothing for a wedding or something to wear to a funeral. Sometimes, the conversation moves far beyond the garment.

Martin Hernandez IV tailors a jacket worn by Justo Guerrero at Martin Tailors in Houston on Tuesday, Sept. 1, 2026. Guerrero, 51, has worked at the family-owned tailor shop for 20 years.

Martin Hernandez IV tailors a jacket worn by Justo Guerrero at Martin Tailors in Houston on Tuesday, Sept. 1, 2026. Guerrero, 51, has worked at the family-owned tailor shop for 20 years.

Raquel Natalicchio/Houston Chronicle

“It’s not just altering their clothes,” Martin III said. “It’s like altering their life.”

Over time, customers have watched the Hernandez family change, too.

They saw Martin III grow up. Some remember his grandfather. Others have known the family long enough to notice when something is wrong before Hernandez says a word.

Martin Hernandez III, left, and his grandmother María del Socorro Hernandez work together at Martin Tailors, their family’s longtime tailor shop, in Houston on Tuesday, Sept. 1, 2026.

Martin Hernandez III, left, and his grandmother María del Socorro Hernandez work together at Martin Tailors, their family’s longtime tailor shop, in Houston on Tuesday, Sept. 1, 2026.

Raquel Natalicchio/Houston Chronicle

“The community takes care of us, and we’re going to take care of the community as best as we can,” he said.

John calls tailoring a “dying art,” not because people have stopped caring about how they look, but because the speed and disposability of modern clothing have changed people’s relationship with craftsmanship.

“You can always sell quality,” John remembers his father saying. “Always.”

Photographs, awards and memorabilia collected over decades cover the walls of Martin Tailors in Houston on Tuesday, Sept. 1, 2026.

Photographs, awards and memorabilia collected over decades cover the walls of Martin Tailors in Houston on Tuesday, Sept. 1, 2026.

Raquel Natalicchio/Houston Chronicle

Martin III approaches the craft by first understanding the person standing in front of him.

“When we first meet someone, we try to understand their character, who they are and what they like,” he said. “Then we try to make the clothes match not only their body, but who they are.”

María’s memories reach back further. She remains a presence at Martin Tailors today, working alongside the generations that followed her and her husband.

María del Socorro Hernandez, wife of Martin Tailors founder Martin Hernandez Sr., is photographed at the family’s longtime tailor shop in Houston on Tuesday, Sept. 1, 2026.
Marla Hernandez "besides taking care of our four kids, is a tailor, fitter, secretary-she does everything," says husband Martin. Martin Tailors-Houston

María del Socorro Hernandez sews at Martin Tailors, her family’s longtime tailor shop, in Houston on Tuesday, Sept. 1, 2026.

María del Socorro Hernandez sews at Martin Tailors, her family’s longtime tailor shop, in Houston on Tuesday, Sept. 1, 2026.

She and Martin Sr. were married for 52 years. Together, they raised four children, ran the shop and later served a congregation for 28 years as pastors.

When her husband knew his heart was failing, she said he asked not to die in a hospital.

“I want to die at home seeing my children,” she remembers him telling her.

She held his hand when he died.

“When I saw the joy with which he left, the smile he had, I raised my hands and said, ‘Lord, thank you for the husband, the father, the companion and the great man he was,’” María said.

Family photographs are displayed on a table at Martin Tailors in Houston on Tuesday, Sept. 1, 2026.

Family photographs are displayed on a table at Martin Tailors in Houston on Tuesday, Sept. 1, 2026.

Raquel Natalicchio/Houston Chronicle

Before he died, Martin Sr. asked her to stay with the shop and take care of their son, Martin Jr. Years later, when Martin Jr. became sick, he made the same request. “Mom, stay. Take care of my children,” she remembers him saying.

Martin Jr. has since died. But María is still there.

María del Socorro Hernandez, right, and her grandson Martin Hernandez III work together at Martin Tailors, their family’s longtime tailor shop, in Houston on Tuesday, Sept. 1, 2026.

María del Socorro Hernandez, right, and her grandson Martin Hernandez III work together at Martin Tailors, their family’s longtime tailor shop, in Houston on Tuesday, Sept. 1, 2026.

Raquel Natalicchio/Houston Chronicle

So are her children, grandchildren and now great-grandchildren.

Martin III hopes someone in those generations will eventually decide the shop is theirs to carry. He dreams of reaching 100 years, perhaps rebuilding on the property and leaving something for whoever steps forward next.

“Whoever’s next in the family, step up to the plate,” he said.

María, now surrounded by the generations she watched grow up inside the shop, puts it more simply.

“I can happily tell him now: ‘Here I am. Here I am. Here I am, until God comes for me too.’”

Then she returned to the phrase that has carried her family through decades of work, loss and change.

“Everything can be done.”

María del Socorro Hernandez, wife of Martin Tailors founder Martin Hernandez Sr., is photographed at the family’s longtime tailor shop in Houston on Tuesday, Sept. 1, 2026.

María del Socorro Hernandez, wife of Martin Tailors founder Martin Hernandez Sr., is photographed at the family’s longtime tailor shop in Houston on Tuesday, Sept. 1, 2026.

Raquel Natalicchio/Houston Chronicle



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