MIAMI, FL — May 6, 2025 — (NOTICIAS NEWSWIRE) — Minivela, the first bilingual drama shorts platform dedicated to serving Latinos in the U.S. and Latin America, announced that its jam-packed summer slate (#MinivelaSummer) has launched with the Cinco de Mayo premiere of ‘Cholita Takes L.A.’
Cholita Takes L.A. follows a bold Bolivian fashionista and Lucha Libre queen as she heads to Los Angeles to reconnect with her ailing Mexican-American abuela — and along the way, she finds love, rediscovers her roots, and surprises a crew of Cholas who never saw her coming! Created by Manuel Ruiz-Barrera, and written and directed by rising Chicana star Sylvia Ray, the dramatic short was produced in partnership with Chicano Hollywood and features cinematography by Abe Martinez, the acclaimed DP behind Cobra Kai, The Lincoln Lawyer, and Queen of the South.
Produced and launched weekly in collaboration with actor and co-founder Carlos Ponce, viral influencer Haydita Veloz, and Chicano Hollywood, Minivela’s English and Spanish-language stories are live on MinivelaTV across YouTube, Instagram, TikTok, and X.
A Packed #MinivelaSummer
In late May, Minivela and Chicano Hollywood will also premiere the launch of their irreverent co-production mini shorts series, ‘The Cholos of Beverly Hills.’ The Cholos of Beverly Hills follows the Aguila family, whose accidental success in bitcoin catapults them from the gritty streets of East L.A. to the luxurious world of Beverly Hills. As they clash — and blend — their unapologetic Cholo roots with the posh culture of 90210, the Aguilas navigate gated mansions, uptight neighbors, and a lifestyle they never imagined, all with humor, heart, and authenticity. From lowriders in valet lines to block-party barbecues, The Cholos of Beverly Hills proves that real wealth comes from staying true to who you are.
“Cholita, Cholos, robots, Haydita Veloz’s dramas…our #MinivelaSummer marks phase two of our evolution with a burst of creativity, and universal storytelling that is uniquely ours,” said Ruiz-Barrera, co-founder of Minivela, and creator of ‘Cholita Takes L.A.’ and the ‘The Cholos of Beverly Hills’.
Inspired by telenovelas but also drawing on other genres, Minivela’s fast-paced, TikTok-style shorts deliver a mix of romantic comedies, original series, supernatural stories, and other intriguing dramas. The family-friendly content is designed for English, Spanish, and bilingual Latinos aged 18-34, reaching audiences through Minivela’s social media channels, connected TV (CTV), and strategic distribution partnerships with adtech giant Numatec and Brilla Media’s proprietary Nuestro Media network. Both Numatec and Brilla Media are key partners in the Minivela joint venture.
Programming Points
Produced primarily in Miami, Los Angeles, and Texas, and debuting twice weekly, the original scripted Minivelas are the works of content creators who collectively have millions of followers. A cross-section of the Latino diaspora representing Mexican-Americans, Puerto Ricans, Cuban-Americans, and South Americans are among the producers, and actors who are regularly participating in the Minivelas.
About A Minivela Production, LLC
Co-headquartered in Los Angeles and Miami, A Minivela Production, LLC is a Latino-owned company producing advertiser-supported digital shorts for U.S. Hispanics and global audiences. Its content is available on YouTube at MinivelaTV and across social media.
The company is a joint venture between actor Carlos Ponce, Brilla Media, and Numatec, and features strategic exclusive production partnerships with Chicano Hollywood, in the West Coast, and Haydita Veloz.
Inspired by telenovelas, the TikTok-speed Minivelas primarily targets Latinos 18-34 with content verticals that feature romantic comedies, original series, strange happenings, the supernatural, and even La Mala Suegra (The evil mother-in-law).
The advertiser-supported Minivelas, ranging from 10 to 90 minutes, are developed in collaboration with filmmakers and influencers, featuring content in English, Spanish, or a bilingual mix based on the organic needs of the stories.
The family-friendly digital films are accessible free on Minivela’s YouTube hub, and social media channels, as well as through adtech conglomerate, Numatec’s distribution partnerships. Combined with Brilla Media’s Nuestro Media network, brand sponsors are able to secure audiences effectively across digital, CTV, and other platforms. https://www.minivela.com
About Brilla Media Ventures
Brilla Media Ventures provides engaging cultural content for multicultural marketers through its owned and operated platforms, Nuestro Stories, Minivela, and Nuestro Studios. Offerings also include programmatic advertising technology services for scalable media delivery, digital shorts, influencer marketing, creative studio services, and brand activations.
Brilla Media is a certified women-owned Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC). The company is led by Angela Sustaita-Ruiz, its chairwoman, and Manny Ruiz, creators of Hispanicize, and trailblazers in the Hispanic media, social and influencer marketing industries, the Latino press release wire industry, and the first network of Hispanic print media companies online.
