Courtesy of Inter Miami CF
One evening in late January, just days after starting their 25,000-mile preseason tour — the most extensive ever for an MLS team — in El Salvador, Lionel Messi and his Inter Miami teammates boarded a boat at the Port of Miami clad in matching pink hoodies. Fortunately for the soon-to-be-weary travelers, they wouldn’t be setting sail that day.
The team joined hundreds of VIPs inside a domed theater aboard Icon of the Seas, Royal Caribbean’s new 1,198-foot cruise liner, to christen the ship and celebrate the club’s most lucrative corporate partnership to date. The players took the stage and removed their hoodies to reveal the club’s new black away kit for the 2024 season, featuring the cruise line brand’s recognizable crown-and-anchor logo.
The affair concluded with Messi, dubbed “The Icon of Icon” as part of a personal endorsement deal with the cruise line brand, placing a soccer ball atop a pedestal, at which point a bottle of champagne was sent whizzing down a zip line to ceremonially shatter on the bow of the ship.
Much like the international tour that also saw Inter Miami play exhibition matches in Saudi Arabia, Hong Kong and Japan from Jan. 19 to Feb. 15, the celebration of an eight-figure-a-year sponsorship agreement — the largest ever for an MLS club — would have been unthinkable prior to Messi’s arrival last summer.
Also previously unthinkable: the more than $200 million in revenue that Inter Miami Chief Business Officer Xavier Asensi expects the club to pull in during the 2024 season, Messi’s first full campaign in MLS. That would be a more than 60% increase from last season and four times what the club earned in 2022. Last year, LAFC topped MLS clubs in revenue at approximately $140 million, with Inter Miami second at $125 million. This year, thanks to Messi, Miami figures to take the top spot.
“People understand that we are living part of history, that we are…
