The NASCAR season concludes this weekend in Phoenix after a season that began with 51 official sponsors, and saw several major brands come on board (or come back after being out for a while) with a large presence:
- Tide and Krispy Kreme each signed on with end-of-season activations as the detergent returns to the sport after a long hiatus by owning pit road this weekend, and the donut-maker embracing the post-race winning-driver’s tradition with a one-day-only offer for a dozen glazed donuts for $12 this week if fans ordered online with the code word “BURNOUT.”
- Also this weekend, Dave and Buster’s, a Phoenix Raceway partner (there is a location 40 minutes from the track) will activate after introducing a NASCAR game at every location in the country this summer.
- Looking ahead to next year’s sponsor roster, NASCAR announced this afternoon that Freeway Insurance will be the fourth Premier Partner of the NASCAR Cup Series beginning in 2026. This follows the recent announcement that O’Reilly Auto Parts will replace Xfinity as title sponsor of the sport’s second-tier series.
